The content universe is wider and broader than many folks imagine. Find out how to expand your content marketing by attending our free Digital Marketing World: Content Marketing virtual conference on March 9, 2012.
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Friday, February 10, 2012
Free Friday: Attend DMW to Broaden Your Content Marketing World
Thursday, February 9, 2012
Has Pinterest Broken a Golden Rule?
Why are we so concerned about a report by LL Social that popular online pinboard Pinterest is making money off our interactions when Facebook has been doing it for years—but with our much more personal information?
Is it because more people understand affiliate marketing—and have experi…
Continue reading "Has Pinterest Broken a Golden Rule?"The Biggest Challenge for Marketers: Engagement
A recent McKinsey Quarterly study revealed that having the ability to engage their customers and leverage those relationships is the No. 1 digitally related challenge facing marketers today.
The survey, which was conducted over a two-week period, queried nearly 800 marketing executives repr…
Continue reading "The Biggest Challenge for Marketers: Engagement"How to Find ROI in the Multichannel Marketing Haystack
A guest post by Irv Shapiro of Ifbyphone.
Admit it: Sometimes, you get knots in your stomach when you think about trying to attach measurable outcomes to all of your company’s multichannel marketing campaigns.
The (sort of) good news is that you’re not alone. Even veteran marketers are h…
Continue reading "How to Find ROI in the Multichannel Marketing Haystack"Wednesday, February 8, 2012
How Social Media Is Changing the Agency/Client Relationship
This week on the Marketing Smarts Podcast, we discuss the evolving relationship between agencies and clients in the era of social media. Our guest is Glenn Engler, CEO of Digital Influence Group, a full-service digital agency with “social media at the core” of everything they do.
The jumping-off …
Continue reading "How Social Media Is Changing the Agency/Client Relationship"5 Super Bowl XVLI Ads That Could Have Been Improved with a Mobile Call-to-Action
Marketers buy into the Super Bowl telecast because it is the one time of the year when consumers are actually tuning in to commercials instead of muting the volume or fast-forwarding on their DVR.
Here’s an old school recipe for success:
One part new product or service offering upgrade
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Tuesday, February 7, 2012
The Questions I Would Ask If I Were Marketing Your Business
Advice from Internet marketing pundits is becoming like rock and roll was to a previous generation—it sounds like just a bunch of noise. Every blog-as-media-outlet, thought-leader platform, and social technology company’s website screams top 10 ways to do this and how-to posts to do that.
And m…
Continue reading "The Questions I Would Ask If I Were Marketing Your Business"Monday, February 6, 2012
How to Deliver Your Sales Pitch, So Folks Listen
A guest post by Sarika Periwal of karmaCRM.
Talking is the best tool of a salesperson. The only way that you have face to face of convincing a person to buy a specific product or service is by convincing them that they need it. This includes highlighting the benefits that the product brings to th…
Continue reading "How to Deliver Your Sales Pitch, So Folks Listen"Friday, February 3, 2012
Free Friday: Marketing Smarts Podcasts
On this Free Friday, check out all the free Marketing Smarts podcasts organized neatly on one page for you. Hosted by MarketingProfs own Matt Grant, this weekly podcast features in-depth interviews with bright, engaging marketers. You’ll get insights and advice that will inspire you to pump up your…
Continue reading "Free Friday: Marketing Smarts Podcasts"7 Reasons You Need to Love Lead Management
A guest post by Sarah Goliger of HubSpot.
When it comes to converting your leads into sales, lead management is a crucial and powerful tool. Most of your leads will not be ready to engage with a salesperson after their first conversion, but are potentially qualified and require further nurturing …
Continue reading "7 Reasons You Need to Love Lead Management"