MarketingVOX: Blockbuster has jumped aboard Sony’s Blu-ray high definition DVD format, snubbing Toshiba’s HD DVD technology in the process, reports Next Generation.
Starting in July, all 1,450 Blockbusters will include Blu-ray. Blockbuster said the consumer’s preference – they favor Blu-ray at a rate of 7:3 versus HD DVD – and the wide availability of content on the format helped Sony win its heart.
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