MarketingVOX: Burger King has developed videogames for the Xbox featuring The King, his girlfriend Brooke Burke, and The Subservient Chicken.
The videogames mark BK’s boldest move into videogames, previously consisting of in-game advertising, AdWeek writes. Three titles are planned – “Big Pumpkin,” “Pocketbike Racer,” and “Sneak King” – and will retail for $3.99 (with the purchase of a meal).
Burger King will support the November launch of the games with a TV, in-store, print and online campaign. MDC Partners’ CP+B handled creative direction for the games, for which Burger King tapped Blitz Games.
All three titles are compatible with Xbox Live, not only allowing users to play the games online but also giving Burger King the opportunity to send special offers online.
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