MarketingVOX: Social network Bebo has partnered with Big Brother creator Endemol to launch its own reality show, which will tout interactive features.
Called The Gap Year, the show follows six students from different English-speaking countries as they travel the globe for six months.
In Britain, the “gap year” is the lull between high school and university during which students typically go out to see the world. The show is thus geared toward Bebo’s core demographic of young adults aged 16-24.
In addition to a weekly half-hour show on the site, “Gap” viewers will “experience it any time through blogs, polls, maps and other features overlaid on the cast’s profile pages,” according to the Hollywood Reporter.
Users will participate through the polls by voting where they should travel next.
Bebo is the among the most visited social networks in the UK and Ireland, running third in North America. It’s already launched a web drama called Kate Modern, a spin-off of US-grown Lonelygirl15, and has plans for another called Sophia’s Diary.
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