http://www.mpdailyfix.com/barriers-of-entry-are-good/?utm_source=rss&utm_medium=rss&utm_campaign=barriers-of-entry-are-good Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/barriers-of-entry-are-good/comment-page-1/#comment-34957 Troy Bingham Mon, 05 May 2008 22:58:23 +0000 http://www.mpdailyfix.com/barriers-of-entry-are-good/#comment-34957 this even applies to that webform where nothing is required and only asks you for your name, phone number and email address. Obviously, that company just wants every possible lead regardless of the quality. this even applies to that webform where nothing is required and only asks you for your name, phone number and email address. Obviously, that company just wants every possible lead regardless of the quality.

]]> http://www.mpdailyfix.com/barriers-of-entry-are-good/comment-page-1/#comment-34956 Jason Cipriano Sun, 04 May 2008 21:29:19 +0000 http://www.mpdailyfix.com/barriers-of-entry-are-good/#comment-34956 Spike, While I agree that people often do want what they can't easily attain, doesn't this model place a lot of weight on the member community? For the organization, are they putting their success in the hands of people with no real vested interest in the success of the site? Given the acknowledged over saturation of web apps and social networks, shouldn't we expect members to have three, four, or more accounts on similar sites? If this is the case, isn't content and performance the determinant, and not exclusivity? Spike,
While I agree that people often do want what they can’t easily attain, doesn’t this model place a lot of weight on the member community? For the organization, are they putting their success in the hands of people with no real vested interest in the success of the site? Given the acknowledged over saturation of web apps and social networks, shouldn’t we expect members to have three, four, or more accounts on similar sites?
If this is the case, isn’t content and performance the determinant, and not exclusivity?

]]> http://www.mpdailyfix.com/barriers-of-entry-are-good/comment-page-1/#comment-34955 olivier blanchard Fri, 02 May 2008 05:13:46 +0000 http://www.mpdailyfix.com/barriers-of-entry-are-good/#comment-34955 Sweet post. I've been considering that MO to raise the intrinsic value of becoming part of an SYNNEX partner community. Exclusivity = value. Since I want the community to be engaged and active, it pays to weed out the passive, non-contributing "members" by not letting them in to begin with. Great observation. Sweet post. I’ve been considering that MO to raise the intrinsic value of becoming part of an SYNNEX partner community. Exclusivity = value. Since I want the community to be engaged and active, it pays to weed out the passive, non-contributing “members” by not letting them in to begin with. Great observation.

]]> http://www.mpdailyfix.com/barriers-of-entry-are-good/comment-page-1/#comment-34954 Gwyneth Dwyer Fri, 02 May 2008 00:46:26 +0000 http://www.mpdailyfix.com/barriers-of-entry-are-good/#comment-34954 So, Spike, will you let all of us know when you get in? (Perhaps this post will help.) And if it was worth the yearning? So, Spike, will you let all of us know when you get in? (Perhaps this post will help.) And if it was worth the yearning?

]]> http://www.mpdailyfix.com/barriers-of-entry-are-good/comment-page-1/#comment-34953 Ann Handley Thu, 01 May 2008 18:20:05 +0000 http://www.mpdailyfix.com/barriers-of-entry-are-good/#comment-34953 Nice perspective here, Spike. For lots of companies, it's not how many are reading (or participating, using, whatever), but WHO is reading (or participating, using, etc.) Adding that air of exclusivity (think "membership has its privileges") can certainly be effective. Similarly, scarcity can have that same effect -- I remember when I was anxious to get my hands on a gmail account! It was only 5 or 6 hours, true, but they were delicious hours spent in longing. ; ) Nice perspective here, Spike. For lots of companies, it’s not how many are reading (or participating, using, whatever), but WHO is reading (or participating, using, etc.) Adding that air of exclusivity (think “membership has its privileges”) can certainly be effective. Similarly, scarcity can have that same effect — I remember when I was anxious to get my hands on a gmail account! It was only 5 or 6 hours, true, but they were delicious hours spent in longing. ; )

]]> http://www.mpdailyfix.com/barriers-of-entry-are-good/comment-page-1/#comment-34952 alex Thu, 01 May 2008 16:53:38 +0000 http://www.mpdailyfix.com/barriers-of-entry-are-good/#comment-34952 Nice post. I agree that most companies worry about the quantity. However I think it is a giant change that not always comes easy. Do you know how this company did it? Nice post. I agree that most companies worry about the quantity. However I think it is a giant change that not always comes easy. Do you know how this company did it?

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