Comments on: Balance Your Personal and Corporate Branding

By: Personliga varumärken vs. Företagets varumärke » HRstream.se

Personliga varumärken vs. Företagets varumärke » HRstream.se — Mon, 19 Dec 2011 03:25:08 +0000

[...] varumärke. Det är inte en fråga om antingen eller utan en fråga om både och. Paul Chaney skriver om denna balans, liksom Chris Koch som även har ett väldigt belysande exempel om personligt [...]

By: Personliga varumärken vs. Företagets varumärke | VD-BLOGG

Personliga varumärken vs. Företagets varumärke | VD-BLOGG — Mon, 19 Dec 2011 01:01:37 +0000

By: Corporate vs. Personal Branding | Write Ahead

Corporate vs. Personal Branding | Write Ahead — Tue, 08 Nov 2011 22:53:41 +0000

[...] use a logo; if you ARE your brand, use a photograph of yourself. This Marketing Profs article on Personal and Corporate Branding discusses how to find that fine [...]

By: Paul Chaney

Paul Chaney — Wed, 16 Jun 2010 19:52:01 +0000

That’s great John. I’m hopeful others will follow your lead. Thanks for the attribution too. Much appreciated.

By: John Barnett

John Barnett — Wed, 16 Jun 2010 19:14:33 +0000

Exceptional article and inspired me to pass along within my company and write my own post on social media as a team sport. Credited your post both in name and link. I hope my folks will take it to heart.

By: Paul Chaney

Paul Chaney — Tue, 15 Jun 2010 20:01:26 +0000

As Miyagi said, “Balance, Danielsan, balance…Balance is key. Balance good…Everything good. Balance bad, better pack up, go home.”

By: Nettie Hartsock

Nettie Hartsock — Tue, 15 Jun 2010 18:50:53 +0000

Paul

This is a great article! Really insightful and I think personal branding is very important in the long run to be aware of and to foster. And it’s always a balance to be aware of in terms of companies you work on behalf of as well. I always try to respect that part of it as well even through usage of my social media outlets.

Nettie

By: Paul Chaney

Paul Chaney — Mon, 14 Jun 2010 16:11:27 +0000

Thanks for writing it Dan. Credit goes to you for bringing personal branding to the forefront.

By: Dan Schawbel

Dan Schawbel — Mon, 14 Jun 2010 16:02:15 +0000

Paul, great advice and thanks for reading my article.

By: Paul Chaney

Paul Chaney — Sun, 13 Jun 2010 17:58:09 +0000

That’s great Anne. Thank you for sharing as well.

By: Paul Chaney

Paul Chaney — Sun, 13 Jun 2010 17:57:35 +0000

Very true. It can be a good fit for both.

By: Anne Egros

Anne Egros — Sun, 13 Jun 2010 16:14:14 +0000

Hi Paul,

It is very well articulated and I am going to use this to:

1-help my clients understand what is a personal brand,
2-Convince them why they should work on their values, purpose and vision
3-If they are job seekers, how to search for companies that share same values
4-If they are employed to become a champion and an brand evangelist for their company because it is in their own interest

Thanks for sharing
Anne

By: What Personal Injury Claims Can You Get From a Car Accident? | Accident Claims Information

Thu, 10 Jun 2010 22:28:47 +0000

[...] Balance Your Personal and Corporate Branding | MarketingProfs … [...]

By: Paul Chaney

Paul Chaney — Thu, 10 Jun 2010 18:36:09 +0000

I’m glad you found it helpful. Learn from my mistakes so you don’t repeat them.

By: Paul Chaney

Paul Chaney — Thu, 10 Jun 2010 18:34:20 +0000

Thanks for clarifying and amplifying all that goes into building a brand, Angela. Social does have a place, but as you suggest, much more goes into it.

By: online branding blog

online branding blog — Thu, 10 Jun 2010 18:08:50 +0000

Employees can also consider that even though they don’t know if they’ll be at the same company in a few years, online branding for a company presents an opportunity for them to contribute, and have a positive impact on their own personal branding.

By: 40deuce

40deuce — Thu, 10 Jun 2010 16:23:50 +0000

This is a great article Paul and came at a perfect time in my life.
I just started a new job in which I will be representing a company online among other places. The company brought me in because of my personal brand that I’ve been building online over the past couple of years. I’ve been thinking a lot about how I was going to balance my new work with my own personal brand.
I came to sort of the same conclusion that you outlined here; to keep being myself, but to bring my company into the mix whenever I can.
Thanks for this.

By: Angela Hausman

Angela Hausman — Thu, 10 Jun 2010 15:29:06 +0000

Social media helps to build a brand and the more people from the company engaged in social media, the more they are engaged with their target market. This helps to build community, which affects the brand, but doesn’t build the brand. That’s because so much more goes into a brand. There are tangible elements such as price and product quality, there are customer perceptions such as product suitability and customer service, there is social responsibility, including accounts about the company and its brand that are sent through all types of media, including social ones.

Hence, having a social presence will help build the brand, but there’s a lot more to it.