http://www.mpdailyfix.com/b2b-marketing-budgets-especially-for-online-to-grow-in-2007/?utm_source=rss&utm_medium=rss&utm_campaign=b2b-marketing-budgets-especially-for-online-to-grow-in-2007 Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/b2b-marketing-budgets-especially-for-online-to-grow-in-2007/comment-page-1/#comment-24620 GerryC Thu, 15 Mar 2007 18:39:55 +0000 http://www.mpdailyfix.com/b2b-marketing-budgets-especially-for-online-to-grow-in-2007/#comment-24620 as a marketer targeting the b2b buying audience I've found that it is much more difficult to prove ROI on online spends than in the B2C space. In B2B while sourcing is moving more online, conversions, particularly large scale sales, still happens offline... so how do you attribute an offline sale to an online marketing spend? the key I've found in measuring these conversions is analytics. For example, web side story (formerly Hitwise) can combine on site conversion and traffic to offline sales tracking, such as found with the use of salesforce.com. Another method I've used is changing my phone number based upon where my traffic comes from. Someone coming from My Google adwords will receive one 800 number, another coming from say ThomasNet (b2b vertical site) would receive a different phone number. This has proven to be more useful. as a marketer targeting the b2b buying audience I’ve found that it is much more difficult to prove ROI on online spends than in the B2C space. In B2B while sourcing is moving more online, conversions, particularly large scale sales, still happens offline… so how do you attribute an offline sale to an online marketing spend? the key I’ve found in measuring these conversions is analytics. For example, web side story (formerly Hitwise) can combine on site conversion and traffic to offline sales tracking, such as found with the use of salesforce.com. Another method I’ve used is changing my phone number based upon where my traffic comes from. Someone coming from My Google adwords will receive one 800 number, another coming from say ThomasNet (b2b vertical site) would receive a different phone number. This has proven to be more useful.

]]> http://www.mpdailyfix.com/b2b-marketing-budgets-especially-for-online-to-grow-in-2007/comment-page-1/#comment-24619 Thommy24 Thu, 14 Dec 2006 22:02:00 +0000 http://www.mpdailyfix.com/b2b-marketing-budgets-especially-for-online-to-grow-in-2007/#comment-24619 There are hughe movements in B2B Business right now more and more Platforms are opening we had one very exiting this a we have registered at Xiedo.com B2B Platform after shot while we got much buyers confidence and we moved to a payed membership regarding the good results ! There are hughe movements in B2B Business right now more and more Platforms are opening we had one very exiting this a we have registered at Xiedo.com B2B Platform after shot while we got much buyers confidence and we moved to a payed membership regarding the good results !

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