(MediaBuyerPlanner) Avon’s new promotion and catalog campaign for its Blue Rush line for men and women will feature stars from Days of Our Lives, the popular NBC daytime soap opera, writes Brandweek.
The Miami, Florida, beach photo shoot for the Avon campaign will place star Kristian Alfonso (“Hope Brady”) in the arms of Peter Reckell (“Bo Brady”). “Everyone felt the chemistry between them was perfect,” said Avon photo shoot producer Valerie Menzel. “The network of women who sell the product will relate to them.”
The creative will appear in Avon catalogs for the next two years and will run in People magazine.
Avon produces 26 product catalogs a year, and spent $26 million on advertising in 2005, according to Nielsen Monitor-Plus.
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