This is a good piece in salesandmarketing.com w/ the CMO of Avaya – a $5B Telco out of Basking Ridge, NJ. A couple of lines I liked …
She’d rather be in the field than be “someone who is pretending to do marketing in an office in headquarters,” she says with an inflection that reveals her French background.
“You can create a beautiful advertising campaign but if it generates nothing, the company will fail.”
Quite a pragmatic view – talk to your customers and generate results.
MP
