Bio: William Arruda
Dubbed the 'Personal Branding Guru' by the media and clients alike, William Arruda is a brand strategist, public speaker and author. His twenty years' corporate branding experience and his enthusiasm for human potential intersect in his inspirational and engaging presentations and workshops focused on the human side of branding. A global speaker, William has addressed audiences of five to five thousand throughout the Americas, Europe and Asia.
William is the founder of Reach, the global leader in personal branding and the co-founder of the Reach Branding Club, the first comprehensive, interactive, multimedia branding program for executives, professionals and consultants. He also developed 360°Reach, the leading personal branding assessment that has been used by thousands of careerists and entrepreneurs. William counts among his clients some of the world’s strongest brands, including, IBM, JPMorgan, Disney, Adobe, Microsoft, Warner Bros, British Telecom, Electronic Arts and Starwood Hotels.
William has appeared on BBC TV, the Discovery Channel and Radio America. He has written for and contributed to numerous publications including the Wall Street Journal, Harvard Business Review, Chicago Tribune, Los Angeles Times, New York Newsday, Trends (Belgium), Metro (UK) and Strategies (France). He also writes for the American Marketing Association, the Chartered Institute of Marketing (UK) and PR News. He is the Senior Contributor to MarketingProfs in the area of marketing careers. William is regularly contacted by the media to comment on the personal brands of celebrities and icons of our times, including Martha Stewart, George Bush, Madonna, Michael Jackson, Emeril Lagasse, Tony Blair and Oprah.
William is co-author of the upcoming book, Stand Out. He is a member of the International Coach Federation, and the National Speaker's Association and he holds a Master's Degree in Education. A member of the American Airlines Million Miles Club, William spends his time traveling the world with his message of branding for business and personal success.
Posts by William Arruda:
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It’s Easy Being Green,
15 May 2006 in Branding& Content& Featured Posts& Graphic Design and Packaging
I just finished a speaking gig in Paris for Garnier Fructis. My presentation was all about the role of color in branding….
Garnier uses a highly differentiated color (pms 375c) for the Fructis product line to stand out from the competition. And i…
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Personal Googling,
08 May 2006 in Branding& Featured Posts
I just delivered a keynote the University of Michigan Alumni in New York … clearly a career-minded group of professionals….
They really got the message about personal branding. I was surprised, however, to learn that most of them have not focus…
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Brand Association: Who Are You Hanging Around With?,
04 May 2006 in Branding& Featured Posts
This week I have stayed at three different hotel chains …. Marriott, Hilton and W (I am usually more loyal than this …. but had no choice)….
They are all building their brands through association with other brands. They realize that when …
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Martha Makes a Move,
27 Apr 2006 in Branding& Featured Posts& Global Marketing& Marketing Strategy
Martha Stewart is one of the nation’s strongest personal brands, but that is about to change….
No, her brand value is not being reduced in the US. Instead, Martha is moving out …. internationally. And it has been long awaited. Oprah is global…
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A Sense of Community,
24 Apr 2006 in Featured Posts
I just presented at the MarketingProfs ‘Finders Keepers’ event in Santa Barbara and what an inspiring event!…
MarketingProfs has been incredible at building a virtual community among its members. Santa Barbara made the virtual real. Not only was …
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Smell the Comfort,
19 Apr 2006 in Advertising& Branding& Direct Marketing& Featured Posts
Branding is more and more becoming a multi-sensory experience….
And no industry is employing sensory branding more than the hotel industry. If you opened your New Yorker magazine recently, you probably saw the new ad for Westin. But this ad didn’…
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Personal Branding from the Pulpit,
14 Apr 2006 in Branding& Featured Posts
Personal branding is quickly becoming the most talked about strategy for career management, but I never thought it would be the topic of a religious sermon….
That is, until I met Julie Maiz. Julie is one of the Reach Certified Personal Brand Stra…
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The Brand Sound of Cairo,
10 Apr 2006 in Branding& Featured Posts
Branding with the senses is powerful. The sound of honking horns always said New York to me…
that is, until I visited Cairo. It is my second trip to Cairo and I am amazed at the consistency of the brand sound.
As soon as I left the airport, I cou…
