Bio: William Arruda
Dubbed the 'Personal Branding Guru' by the media and clients alike, William Arruda is a brand strategist, public speaker and author. His twenty years' corporate branding experience and his enthusiasm for human potential intersect in his inspirational and engaging presentations and workshops focused on the human side of branding. A global speaker, William has addressed audiences of five to five thousand throughout the Americas, Europe and Asia.
William is the founder of Reach, the global leader in personal branding and the co-founder of the Reach Branding Club, the first comprehensive, interactive, multimedia branding program for executives, professionals and consultants. He also developed 360°Reach, the leading personal branding assessment that has been used by thousands of careerists and entrepreneurs. William counts among his clients some of the world’s strongest brands, including, IBM, JPMorgan, Disney, Adobe, Microsoft, Warner Bros, British Telecom, Electronic Arts and Starwood Hotels.
William has appeared on BBC TV, the Discovery Channel and Radio America. He has written for and contributed to numerous publications including the Wall Street Journal, Harvard Business Review, Chicago Tribune, Los Angeles Times, New York Newsday, Trends (Belgium), Metro (UK) and Strategies (France). He also writes for the American Marketing Association, the Chartered Institute of Marketing (UK) and PR News. He is the Senior Contributor to MarketingProfs in the area of marketing careers. William is regularly contacted by the media to comment on the personal brands of celebrities and icons of our times, including Martha Stewart, George Bush, Madonna, Michael Jackson, Emeril Lagasse, Tony Blair and Oprah.
William is co-author of the upcoming book, Stand Out. He is a member of the International Coach Federation, and the National Speaker's Association and he holds a Master's Degree in Education. A member of the American Airlines Million Miles Club, William spends his time traveling the world with his message of branding for business and personal success.
Posts by William Arruda:
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Vanity Food: Eat Me!,
17 Aug 2006 in Featured Posts
Jones Soda started it way back in 1998 when you could customize the soda bottle label. Now, many Consumer Packaged Goods companies are getting in on the act….
Heinz now sells customized messages on ketchup bottle labels for $6 per bottle. And Whe…
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Ian Schrager from Hip and Chic to Bohemian and Quirky,
10 Aug 2006 in Featured Posts
I was reading in Time magazine that Ian Schrager, who created the first truly trendy and chic hotels, is pulling a Madonna (reinvention) on us….
He’s now spearheading a project he’s calling “the antithesis of hip.” It’s a completely redone Gramer…
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Taxi TV,
19 Jul 2006 in Advertising& Featured Posts
I jumped into a black cab yesterday in London and there it was, right in front of me, a giant TV screen. Yep, now even taxis have TV….
And this TV was advertising Blackberry between news clips. The TV sat between two other giant advertisements on…
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Self-Googling Quiz: Are You Digitally Distinct…or Disastrous?,
13 Jul 2006 in Blogging& Branding& Featured Posts
I just met with a prospective client who seemed to know everything about me — everything I have written, everything I have said to reporters, every comment I have posted to blogs….
She told me she Googles consultants before she decides if she wa…
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Bottom’s Up: Personal Brand Extension in a Bottle,
10 Jul 2006 in Branding& Customer Relationships& Featured Posts
I was reading in Time magazine that some of the world’s strongest personal brands are lending their names to wines….
Time reported:
Madonna, Olivia Newton-John, Joe Montana, Francis Ford Coppola — is there a celebrity who doesn’t have a wine the… -
US Airlines: Brands or Commodities?,
19 Jun 2006 in Branding& Customer Relationships& Featured Posts& Marketing Strategy
I was reading in the Globe and Mail about the International Air Transport Association (IATA) meeting in Paris this past week….
The attendees were the leaders of many of the world’s major airlines. One of the key topics was branding. Here’s what P…
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Madonna’s Brand Build H&Ms,
08 Jun 2006 in Featured Posts
The power of a strong personal brand is clear in the new deal between the Swedish clothing company H&M and Madonna….
The affiliation will have Madonna’s dancers clad in H&M clothing. Madonna promotes the importance of personal branding in her com…
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Movie Scents,
25 May 2006 in Branding& Featured Posts
The sense of smell is the most powerful sense we have…
…when it comes to evoking memories — and many hotel chains and retail companies are using the sense of smell as a tool for building consistent, memorable brand experiences.
I just read in … -
Starbucks: Extending the Brand Again,
19 May 2006 in Branding& Featured Posts& General Management& Marketing Strategy
Starbucks announced that it will be adding books to music, movies, and (of course) coffee. They are well on their way to achieving their aspiration of being the ‘third place’…
…home, office, Starbucks. This is a logical brand extension.
I was s… -
Personal Velocity,
18 May 2006 in Branding& Featured Posts& Global Marketing
I was reading an interesting article in Newsweek, Living at Jet Speed…
…on the flight from CDG to LHR today. It talks about the speed at which we move and all that it means for us in the age of constant change and non-stop international travel….
