Verónica Maria Jarski is editor of the Daily Fix blog. She also is a weekly blog contributor.
As an illustrator for MarketingProfs, she wields her colored pencils and Sharpies to create slide shows, graphic recordings, and infodoodles. Plus, her illustrations appear every Monday on the MarketingProfs Facebook page.
Veronica received her bachelor's degree in communications (with an emphasis on journalism) at California State University, Fullerton. As a news reporter for The Daily Titan, she won a scholarship and internship from the prestigious Chips Quinn Scholar program and awards from the California Chicano News Media Association and the William Randolph Hearst Foundation. Her journalism training ground was at the Pulitzer Prize-winning The Tennessean newspaper as a general news reporter.
Her passion is learning about everything she can. She also tweets from here
and writes about the creative life on her personal blog
5 Email Marketing Trends You Can’t Ignore (& How to Take Advantage of Them),
13 May 2011 in Content& Customer Behavior& Email Marketing& Featured Posts& Headline& Marketing& Social Media
Email marketing is thriving—especially for businesses who can adapt it to the changing world. In a kick-off talk for the MarketingProfs University email marketing course, Loren McDonald (vice president of Industry Relations at Silverpop) discussed…
Hustling, Hobnobbing & Hydrating on a Book Tour: An Interview With Ann Handley,
02 May 2011 in Content& Featured Posts& Marketing& Promotional Strategies& Tradeshows and Seminars
Recently, I caught up with Ann Handley, chief content officer at MarketingProfs and co-author of “Content Rules,” on the last leg of her book tour and asked her a few questions about what it’s really like to be on a book tour.
In case the grit…
Be Authentic: 5 Tips for Creating Engaging Video Podcasts,
14 Apr 2011 in Content& Featured Posts& Headline& Social Media
If you’ve ever seen a boring video podcast (and who hasn’t?), you know that just turning on a microphone and talking in front of a camera doesn’t guarantee awesome, engaging content. So what does?
In Friday’s #profschat on Twitter, MarketingProfs …
10 Questions to Ask When Creating a Persona,
31 Mar 2011 in Blogging& Customer Behavior& Featured Posts& Headline& Marketing& Segmentation and Targeting& Website Development and Design
Your site has hordes of visitors every day clamoring to check out the vintage comics you sell. But what do you know about your visitors? Are they die-hard fans of specific series? Older folks caught in childhood nostalgia? Rather than make…
How to Prevent Your Social Media Strategist From Being Everyone’s Lackey,
03 Mar 2011 in Blogging& Featured Posts& Headline& Marketing& Social Media& Strategy and Tactics
Every family has its own IT person. Whoever knows the most about the digital life usually is also the person called to help a relative install a new printer cartridge or assist another family member in signing up for a free email account. Likewise,…
#MPForum Recap: What Happened in Austin Isn’t Staying in Austin,
08 Feb 2011 in Content& Featured Posts& Headline& Marketer& Marketing& Marketing Leadership& Marketing Thought Leadership& Marketing Tools& Strategy and Tactics& Tradeshows and Seminars
Ever attend a party that stretches beyond its scheduled time? Sure, the invitation said until 10 p.m.—but people kept chatting it up, and the ideas wouldn’t stop flowing.
That’s what’s happening with the Digital Marketing Forum 2011.
#MPForum: Speaker Cam Balzer Describes Geek Love to a T & Why Passion for Your Product Matters,
04 Feb 2011 in Content& Customer Relationships& Featured Posts& Graphic Design and Packaging& Marketing
In the Digital Marketing Forum’s breakfast keynote address today, vice president of Marketing for Threadless, Cam Balzer, shares how people’s geek love for Threadless is the lifeblood of his company … and how knowing how to tap the passion for one…
#MPForum: Speaker Stephanie Miller Serves Up Tips for Adding Flavor & Focus to Your Email Marketing,
03 Feb 2011 in Customer Behavior& Email Marketing& Featured Posts& Marketing& Marketing Analytics and Modeling& Social Media& Strategy and Tactics
I just finished (as in a short while ago) virtually attending Stephanie Miller’s session, “Customer Connections: Using Social & Customer Data for Sure-Fire Email Relevancy,” at the Digital Marketing Forum.
Like my in-box, my mind is filled now…
You’re Writing Ads … and You Didn’t Even Know It,
28 Jan 2011 in Advertising& Content& Customer Relationships& Ethics& Featured Posts& Strategy and Tactics
You’ve had a crazy work day, so you pop into the Mega Mocha World for your favorite blended drink. Just because you want to connect with friends, you write about the mocha minute on your Facebook Wall. That sentence you posted may have put an…
5 Surprising Things About People Who Pay for Online Content,
30 Dec 2010 in Content& Customer Behavior& Featured Posts& Marketing
Do you offer online content for a fee? Want to know the skinny on people who buy content online? If so, you’ll be interested in the recent findings from the brand-new Pew Internet Research report, “Paying for Content.”
Fresh off the digital pres…