Bio: Valerie Frazee
Posts by Valerie Frazee:
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MarketingProfs Conference Coverage: Marketing Is Easy,
03 Oct 2007 in Featured Posts
Word-of-mouth guru Andy Sernovitz’s presentation yesterday at the MarketingProfs B2B Forum was a double whammy: A high-energy, humorous speaker delivering insightful content.
Among the many ideas I took home with me is this simple framework. Andy e…
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MarketingProfs Conference Coverage: Beyond Lead Generation,
02 Oct 2007 in Featured Posts
In John Coe’s Day 1 afternoon intensive he summed up at the end with a quick story about Texas Instruments. It illustrates the importance of taking a few minutes to calculate the break-even cost of your promo campaigns.
John explains he was called …
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MarketingProfs Conference Coverage: IBM’s ForwardView Newsletter,
02 Oct 2007 in Featured Posts
Paul Dunay did a nice blog post recapping the Day 1 morning intensive Email 360. I’ll just briefly add to his coverage. I want to highlight an interesting rich media newsletter IBM has been doing for SMB customers.
Called ForwardView, two full-time…
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MarketingProfs Conference Coverage: See Our Flickr Photos,
01 Oct 2007 in Featured Posts
Hi from our B2B conference in Chicago. Things were hopping at the registration desk this morning as we greeted more than 250 folks coming together for two days of marketing workshops and networking.
If you weren’t able to join us this time, wish yo…
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Names & Taglines: A Hot Topic at MProfs,
19 Jul 2007 in Featured Posts
The hottest topic in the MarketingProfs discussion forum — from Day One — has been names and taglines. There have been 2,481 conversations about positioning.
In fact, there are 31 active discussions right now. Feel like brainstorming a few taglin…
