Bio: Valeria Maltoni
Valeria Maltoni helps businesses understand how customers and communities have changed marketing, public relations, and communications - and how to build value in this new environment. As a communicator she specializes in marketing communications, customer dialogue, and brand management. Valeria has come to define modern business as a long and open conversation. Conversation Agent is recognized among the world's top online marketing blogs. Valeria is a Fast Company expert blogger and a contributor to The Blog Herald. She is a co-author of , a groundbreaking ebook collaboration by 103 of today's top marketing writers. Valeria is a frequent public speaker on brand marketing, customer service, and building successful business teams. She publishes in both English and Italian. Educated at the University of Bologna and Villanova University, Valeria combines New World sensibilities with Italian style. She's an active member of the International Association of Business Communicators (IABC), the American Marketing Association (AMA), the World Affairs Council of Philadelphia (WACA), and the Public Relations Society of America (PRSA).
Posts by Valeria Maltoni:
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Would You Use SuggestionBox?,
20 May 2008 in Featured Posts
You’ve got something to say and you need a company to listen to your feedback. Would you use a suggestion box? You are a company in search of a fast way to help capture feedback and a structured approach to deal with it. Would you buy a suggestion…
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Let’s Talk About Your Web Site,
28 Apr 2008 in Featured Posts
By raise of hands, how many of you think that Web sites are going to go away? With all this talk of social media on one hand, and the clicks version of bricks on the other, there might remain little appeal for a static, brochure-like online presence….
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I Want It, Now!,
03 Apr 2008 in Featured Posts
Have you noticed a certain impatience with lines and crowded stores? A couple of weeks ago I was making a purchase and saw two people abandon their selections before check out and leave. Are you tempted to abandon virtual shopping carts that take a…
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How Dog Poop Affects Your Reputation,
11 Mar 2008 in Featured Posts
Imagine this scenario — it really happened. A young woman’s dog poops on a subway train in South Korea and she refuses to clean it up. Someone happens to be there with a camera to post the snapshot on a popular blog. The story ends up on BoingBoing,…
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Why Trademarks Are Important,
19 Feb 2008 in Featured Posts
Almost one of the last things you think about when you are establishing a brand is the question of service marks and trademarks. That may be especially true when the brand you are establishing – consciously or not so much – is your own. That is…
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Nickelodeon Makes its Content ‘Slippy’,
11 Feb 2008 in Featured Posts
You could continue applying veneer on your old marketing habits of driving the conversation, pushing promotions and controlling the messages – and think of ways to make what you do sticky. This is the old, company-centric way and it has no business…
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Throw Social Media in the Mix for Lead Generation,
04 Feb 2008 in Featured Posts
We have been talking about using social media to improve a company reputation and to spread the word about its products and services. In fact, the conversation has been centered more on building awareness and possibly creating demand on the basis of…
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A Short Guide on How to Use Twitter in B2B,
28 Jan 2008 in Featured Posts
You won’t know how useful a tool cam be to you until you test drive it. Then it might turn out to be high performance, just like a car. Take Twitter. This extremely versatile tool is ready to be used immediately, out of the box. Yes, even for B2B…
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B2B: Is Your Cost of Sales Skyrocketing?,
04 Dec 2007 in Featured Posts
If so, it’s a sure sign that your organization is not doing its homework. One of the main causes of disconnect is that B2B companies work out of sync — the vendor sales cycle does not match closely the buyers’. I was reading a digest of a recent IDC…
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The Marketing Conversation Starts Inside,
14 Nov 2007 in Featured Posts
Conversation is not about critical mass; it’s about critical connections. You will forgive me for talking about leadership for a moment. I know you’re all interested in marketing and have recently joined probably one too many social networks, feeling…
