Bio: Valeria Maltoni
Valeria Maltoni helps businesses understand how customers and communities have changed marketing, public relations, and communications - and how to build value in this new environment. As a communicator she specializes in marketing communications, customer dialogue, and brand management. Valeria has come to define modern business as a long and open conversation. Conversation Agent is recognized among the world's top online marketing blogs. Valeria is a Fast Company expert blogger and a contributor to The Blog Herald. She is a co-author of , a groundbreaking ebook collaboration by 103 of today's top marketing writers. Valeria is a frequent public speaker on brand marketing, customer service, and building successful business teams. She publishes in both English and Italian. Educated at the University of Bologna and Villanova University, Valeria combines New World sensibilities with Italian style. She's an active member of the International Association of Business Communicators (IABC), the American Marketing Association (AMA), the World Affairs Council of Philadelphia (WACA), and the Public Relations Society of America (PRSA).
Posts by Valeria Maltoni:
-
Email Marketing: Sent Does NOT Mean Delivered,
28 Jul 2009 in Featured Posts
A recent survey of more than 180 marketers from around Europe found that many don’t understand if their email is really making into the inbox or if it is being junked or lost in space. Email marketing firm Return Path shows that marketers have not…
-
A Tale of Two C…ontents,
02 Mar 2009 in Featured Posts
It was the best of times, it was the worst of times. These are the lines that actor Greg Kinnear uses in the movie Flash of Genius in his court case brought against Ford to receive credit for his invention of the intermittent wiper.
As the componen…
-
Reaching Out,
10 Feb 2009 in Featured Posts
You probably receive your fair share of pitches from vendors at work. Nothing wrong with pitches. A well-crafted pitch is brief, polite, and written taking the seat of the person who is going to read it. It should really answer the question “so what?…
-
Gen-Next in Lead Generation,
16 Dec 2008 in Featured Posts
Getting people to do anything they don’t want to do has always been hard. These days, customers and prospects seem to be made of Teflon, nothing you send out seems to stick very much. Direct response is running out of juice in its current incarnation…
-
How Many Tribes Should You Lead?,
01 Dec 2008 in Featured Posts
This is an important question. A tribe is a group of people connected to each other, to a leader and to an idea (Godin). I opened a conversation with direct response professionals in Philadelphia last week by summarizing three timeless imperatives…
-
Free 2.0, Sponsored by…,
28 Oct 2008 in Featured Posts
Free is not a benefit. It’s a feature. We think it’s a benefit because we know what we offer has value. It benefits from our experience and it’s designed to get someone to act on something. Yet our prospects and users have not discovered any of that…
-
How to Measure Attention,
06 Oct 2008 in Featured Posts
We notice the things we think about, we overlook the rest. Say you’re buying a car and are looking at a 3 Series Sedan from BMW. I know, nice! Suddenly, you start seeing the 3 Series everywhere. Now that I think about it, I saw a couple just the…
-
Blog Council Unveils Disclosure Toolkit,
28 Jul 2008 in Featured Posts
Today the Blog Council unveils a disclosure toolkit. Before I get into what these checklists are designed to do, a word about what the council is.
It is a volunteer group of companies designed for members to share insights and experience with each …
-
The Future of Advertising: Playing Games,
14 Jul 2008 in Featured Posts
Tim Brunelle is playing games. He decided to celebrate the one year anniversary of his agency with a game – Viking Smackdown. You can play it alone or with friends. He is onto something. You can use an iPhone and iPod Touch. Having seen the iPod…
-
Trust is Most Important Measure for Reputation: The Top Ten US Companies,
24 Jun 2008 in Featured Posts
Harris Interactive just released it’s 9th Annual Survey of the 60 most visible US companies. Their findings: 71% of consumers say the reputation of corporate America is “poor,” but consumers will buy, recommend and invest in companies that…
