Bio: Vahe Habeshian
Posts by Vahe Habeshian:
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Heavy.com Blurs Line between Ads, Interactive Content,
28 Mar 2006 in 1
Heavy.com, founded with men age 18-34 in mind, exudes a “tone of knowing commercialism,” mixing animation, music, videogames, home movies, supermodels and pop culture parodies – often presented in two-minute clips, writes the New York Times. And…
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Microsoft Forms Online Group, Names Mehdi ‘Chief Ad Strategist’,
28 Mar 2006 in 1
Microsoft has formed an Online Business Group, with MSN’s Yusuf Mehdi as its chief advertising strategist, to house ad sales, business development and marketing for the company’s Live, Windows Live and MSN, reports ClickZ. In restructuring its…
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Magna: Mobile to Become a Primary Ad Medium,
28 Mar 2006 in 1
The mobile screen may well become a primary medium for advertising, and it’s not too soon for marketers to begin considering how they might best make use of it, according to a new report by media-buying firm Magna Global, writes MediaPost. Cell…
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Sources of Local Info Don’t Satisfy Consumers,
28 Mar 2006 in 1
Both online and offline sources of local shopping information, including local search, don’t provide enough information to satisfy most consumers, according to a Kelsey Group and Constat study expected to be released today (Monday), reports ClickZ….
