Bio: Vahe Habeshian
Posts by Vahe Habeshian:
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UN Conference Debates Digital Divide,
14 Nov 2007 in News
MarketingVOX: With the internet population reaching the milestone of one billion users, the UN’s annual Internet Governance Forum – taking place in Rio de Janeiro, Brazil – is tackling how best to get the rest of the world’s population online.
Give… -
European Commission Puts Hold on Google-DoubleClick Deal,
14 Nov 2007 in News
MarketingVOX: As expected, the European Commission has opened an in-depth investigation on Google’s $3.1 billion acquisition of Doubleclick, giving itself until April 2, ‘08 to explore whether the acquisition would seriously impede competition in E…
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M:Metrics Launches Mobile AdTracker,
14 Nov 2007 in News
MarketingVOX: Today M:Metrics debuts a new service tracks ad display on mobile sites, or on the devices themselves.
M:AdTracker will be deployed on 120 mobile portals and websites, including those from ESPN and other high-level publishers, as well … -
Publicis Builds Full-Service Agency via MediaVest, Burnett, Digitas Services,
14 Nov 2007 in News
MarketingVOX: The fossils are moving.
Publicis Groupe has announced plans to create a full-service agency called the Insight Factory, combining the services of Leo Burnett, Starcom MediaVest and Digitas.
The move responds to clients like Proctor & … -
Google Optimistic About In-Game Ads, Dabbles Lightly with AdSense,
14 Nov 2007 in News
MarketingVOX: A Google executive predicts in-game ads will be a $1 billion business by 2010, reports GamesIndustry.
The statement comes from Bernie Stolar, head of Google’s AdSense for Games division. Stolar says Google has been in talks with “ever… -
Most Companies Would Switch Mobile Operators for Device Management Help,
14 Nov 2007 in News
MarketingVOX: Faced with a growing mobile workforce, a range of feature-rich phones, and demand for enterprise application mobility, CIOs are looking to mobile operator partners to help manage mobile devices, just as other IT assets are managed, wr…
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WebTrends Adds Analytics to Email Campaigns via Silverpop,
14 Nov 2007 in News
MarketingVOX: Analytics firm WebTrends is partnering with email marketer Silverpop to integrate quantitative tracking into email campaigns, reports DM News.
The pairing will allow marketers to track web visitors and schedule emails based on user be… -
Via Digg, WSJ Content Enjoys First Wave of Liberation,
14 Nov 2007 in News
MarketingVOX: WSJ.com is now including Digg buttons sitewide, giving people free access to Digg-submitted news.Digg is among the major online players that disseminate users’ interpretations of important news. Digg buttons began appearing last night…
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Internet Advertising Revenues Surpass $5.2B in Q3, Set New High,
13 Nov 2007 in News
MarketingVOX: Internet advertising revenues exceeded $5.2 billion in the third quarter of 2007 – yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006 – announced the Interactive Advertising Bureau (IAB)…
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Seniors Fear Loss of Independence, Nursing Homes More Than Death,
13 Nov 2007 in News
MediaBuyerPlanner: Senior citizens fear moving into a nursing home and losing their independence more than they fear death, according to a study, “Aging in Place in America,” commissioned by Clarity and The EAR Foundation, which also found that the…
