Bio: Vahe Habeshian
Posts by Vahe Habeshian:
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On Media, B2B Marketers and Business Decision-Makers Don’t See I2I,
15 Nov 2007 in News
MarketingVOX: The media B2B marketers rely on to sell products and services aren’t necessarily those that business decision-makers use to help them do their jobs, according to (PPT slideshow) a Forrester Research study conducted for American Busine…
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Nikon Goes New Media, Sponsors DRM-Free Music,
15 Nov 2007 in News
MarketingVOX: To promote its “support of music and music culture,” Nikon has become an inaugural sponsor for RCRD LBL.
RCRD LBL is an online music label that proffers sponsor-supported MP3s at no cost to the consumer.
It is the result of a joint ve… -
ABC Approves Changes to Circulation Reports,
14 Nov 2007 in News
MediaBuyerPlanner: Based on the recommendations by a committee consisting of publishers and advertising executives, the Audit Bureau of Circulations will change the way newspaper circulation is counted.
The changes are meant to provide marketers wi… -
Massive Serves Ads in ‘Guitar Hero III,’ New Tony Hawk Title,
14 Nov 2007 in News
MediaBuyerPlanner: In-game ad firm Massive Inc. has scored deals to sell ad inventory in Activision’s record-setting game Guitar Hero III: Legends of Rock.
Massive also secured a deal to sell ads in skateboarding-themed title Tony Hawk Proving Grou… -
Wal-Mart Predicts Better-than-Expected Christmas,
14 Nov 2007 in News
MediaBuyerPlanner: Despite economic pressures on its core customers, Wal-Mart is predicting that its price-focused strategy will pay off in upcoming months, with fourth quarter earnings likely coming in at the higher end of earlier estimates.
“In t… -
Magna: Prime Time Ratings Could Slip 9 Percent Before Season End,
14 Nov 2007 in News
MediaBuyerPlanner: Prime time ratings could slip by as much as 9 percent by the end of the season, and by 13 percent by the end of May, if the strike continues, believes Steve Sternberg, executive vice president of audience analysis for Magna Globa…
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GM Unveils Nation’s First Hybrid Pickup,
14 Nov 2007 in News
MediaBuyerPlanner: GM will use the Los Angeles Auto Show and a worldwide marketing campaign to prove it has the products and technological know-how to back up Chevy as an Earth-friendly brand.
As part of the announcement, GM today will debut its ga… -
Shift in Retailers’ Strategy: Customer Service a Key Success Factor,
14 Nov 2007 in News
MediaBuyerPlanner: Most retailers have come to realize the importance of customer service and are being proactive in removing barriers to their ability to deliver a superior shopping experience, according to a recent benchmark survey, “The State of…
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Gas Station TV Moves Inside Stores,
14 Nov 2007 in News
MediaBuyerPlanner: Gas Station TV is expanding its viewing experience beyond the pump by moving inside the convenience store, launching an in-store pilot at select Sunoco stations.
GSTV’s large-format LCD panels are positioned in high-traffic areas… -
Beckham to Sport Armani Underwear,
14 Nov 2007 in News
MediaBuyerPlanner: Los Angeles Galaxy hottie David Beckham has signed an endorsement deal with Giorgio Armani, to become the new face of Armani’s Emporio underwear line.
Ads on billboards and in fashion magazines will begin running in January. The …
