Bio: Vahe Habeshian
Posts by Vahe Habeshian:
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Social Media Holds Promise, But Advertisers Remain Tight-Fisted,
01 Nov 2007 in News
MarketingVOX: While marketing on social media platforms is generally perceived as the to-do thing, marketers have yet to make a significant investment in doing do, reports ClickZ.
According to a survey conducted by Coremetrics, 78 percent of market… -
Social Network Saga Zone Targets Over-50 UK Crowd,
01 Nov 2007 in News
MarketingVOX: With an Ofcom study having found that Brits over 50 spend 30 percent of their time online, a new social network has launched, aimed directly at them.
The Saga Zone launched with 13,000 members and a range of forum sections after a fou… -
50% of Mobile Phone Application Revenue from Location-Based Services,
01 Nov 2007 in News
MarketingVOX: With GPS available on more new mobile devices – some 130 million GPS-capable handsets are in use in the US – consumer demand for location-based services (LBS), such as navigation, is growing, according to a mobile-applications report …
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Bebo Launches Interactive Reality Show,
01 Nov 2007 in News
MarketingVOX: Social network Bebo has partnered with Big Brother creator Endemol to launch its own reality show, which will tout interactive features.
Called The Gap Year, the show follows six students from different English-speaking countries as t… -
Specific Media Burns Cash for Acquisition Ambitions,
01 Nov 2007 in News
MarketingVOX: Ad targeting firm Specific Media says it will use the $100 million investment it just received in part to buy up smaller firms, reports BusinessWeek.
The $100 million comes from private equity firm Francisco Partners, over a year afte… -
Despite FCC Flak, Forbes Experiments with Lead Gen,
01 Nov 2007 in News
MarketingVOX: Though online lead generation got some bad press — tempting consumers with empty promises of free iPods — publishers aren’t turning their backs on the tactic just yet.
Forbes.com signed a deal with lead gen service Matchpo… -
For Latest Oeuvre, Dylan Appeals to YouTube,
01 Nov 2007 in News
MarketingVOX: To promote the new 3-disc collection, Dylan, Sony BMG and Bob Dylan have launched a contest on YouTube to create a music video for the classic single Like a Rolling Stone.
The plan is to string together a “diverse range of fans” lip-s… -
Retail CMOs: More Holiday Discounts, Promotions; Sales to Jump 5%,
01 Nov 2007 in News
MarketingVOX: Almost three-quarters (73 percent) of chief marketing officers at leading US retailers say discounting and promotions will be more plentiful this holiday season, compared with 2006, due to the current credit crunch, according to a new…
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Ask’s $100M Marketing Campaign is Charming, But Does it Pay Bills?,
01 Nov 2007 in News
MarketingVOX: Since beefing up its main site last summer, Ask.com launched a $100 million marketing campaign this year in an effort to boost its paltry market share of the search world.
Hitwise finds that its most recent TV campaign, where Ask pits… -
Microsoft’s Analytics, Codenamed ‘Gatineau’, Prepares for Take-Off,
01 Nov 2007 in News
MarketingVOX: Microsoft has begun beta testing on its own free analytics offering, reports ClickZ.
Dubbed Project Gatineau, the service allows adCenter advertisers to analyze how visitors got to their site and what their behavior is like once there…
