Bio: Vahe Habeshian
Posts by Vahe Habeshian:
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Tag Heuer Goes Online, No Holds Barred,
15 Nov 2007 in News
MarketingVOX: Luxury watch maker has launched the first online campaign in the company’s 150-year history, reports Adweek.
The $1 million campaign is the largest online push from the company and is being planted on mainstream sites like CNN.com and… -
FedEx Goes into Virtual Gift-Giving with ‘Launch a Package’,
15 Nov 2007 in News
MarketingVOX: FedEx has launched an online campaign called launchapackage.com, which allows people to send digital files to friends in a virtual FedEx box.
Created by Atmosphere BBDO, the site is part of FedEx’s sponsorship of NASCAR car No. 11, dr… -
43% IT Industry Execs Expect Higher IT Budgets in ‘08,
15 Nov 2007 in News
MarketingVOX: 43 percent of IT industry executives say they believe 2008 IT budgets will be higher than in ‘07.
An additional 9 percent say budgets will be much higher, according to CDW Corporation’s Information Technology Industry Straw Poll of 26… -
Bebo Announces Open Media; Major Broadcasters On Board,
15 Nov 2007 in News
MarketingVOX: In another twist on the social network arms race, Bebo has announced Open Media, a platform of video channels offering free content from major broadcasters and other media companies.
Open Media touts a self service system allowing med… -
Marvel Digitizes Comics, Archives Old Classics,
15 Nov 2007 in News
MarketingVOX: After much success at the box office, Marvel Publishing aims to jump-start falling comic book sales by digitizing its print publications.
A new Marvel site, Marvel Digital Comics Unlimited, includes 2,500 archived vintage comics and w… -
Retail E-Commerce Oct. Sales Up 19% from LY,
15 Nov 2007 in News
MarketingVOX: Retail e-commerce (non-travel) increased 19 percent compared with Oct. ‘06 levels, reaching nearly $10 billion (excluding auctions and large corporate purchases), according to comScore’s US e-commerce spending figures for October, wri…
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Latino-Focused Tr3s to Launch Mobile Social Network,
15 Nov 2007 in News
MarketingVOX: MTV is launching a mobile social network for its Latino youth-focused channel MTV Tr3s, called Con3xion, in mid-December.
MTV Tr3s’ mobile channel saw 60 percent growth in mobile video streams every month in the past quarter, reports … -
Going.com to Bring Competitive Fire to Concert Ticket Racket,
15 Nov 2007 in News
MarketingVOX: Going.com is moving beyond event coordination and will begin selling concert tickets, reports The Associated Press.
The move is an extension of Going’s existing service, which allows users to see who is going to a particular event, th… -
Top 10 US Social Network and Blog Site Rankings Issued for Oct.,
15 Nov 2007 in News
MarketingVOX: MySpace.com again crowns rankings of top US social networking sites, with more than 58.8 million unique visitors in October, according to custom lists of top US social networking sites and blogs compiled by Nielsen Online, reports Mar…
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Hulu Courts Competitors with Kindness,
15 Nov 2007 in News
MarketingVOX: Hulu is taking a major step toward becoming the go-to portal for network programming online, even without support from two of the major networks, reports Advertising Age.
Hulu currently suffers from a dearth of programming from CBS or…
