Bio: Vahe Habeshian
Posts by Vahe Habeshian:
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Mobility Solutions Not a High Priority for Enterprises,
12 Nov 2007 in News
MarketingVOX: Growth in the enterprise mobility market has been slower than anticipated. And though there are many planned investments across surveyed regions and industries, the market is beginning to saturate in some geographic regions, according…
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‘New’ PayPerPost Network Connects Bloggers with Advertisers,
12 Nov 2007 in News
MarketingVOX: Slated for January ‘08, PayPerPost is launching a social network that pairs bloggers with potential advertisers.
Called SocialSpark, the site will offer its 85,000 bloggers and 11,000 advertisers the ability to create a profile. Adver… -
Online Ads Lack Emotional Pull of Print Counterparts, Say Advertisers,
12 Nov 2007 in News
MarketingVOX: In the face of falling paid subscription numbers, publishers are looking for ways to sell advertisers “total audience” figures, no matter where or how they consume that content, reports Advertising Age.
Publishers are attracted to so-… -
Triton to Bring Radio Ads to Online Channels,
12 Nov 2007 in News
MarketingVOX: Last week Triton Media Group acquired Excelsior Radio Networks, with plans to extend the reach of ads on Excelsior’s programming online.
Triton’s goal is to recreate the radio network ad buying procedure with online channels. Excelsio… -
To Reach Frat Boys, Tide Launches Anti-Laundry Brand,
12 Nov 2007 in News
MarketingVOX: After attempting to launch a gen y-geared web series that has faced fast opposition, P&G’s Tide is back with another college campaign.
Instead of following the online web drama route, the campaign consists of a new sub-brand, a pop-up… -
Sprint Ends WiMax Pact with Clearwire, Xohm Future Uncertain,
12 Nov 2007 in News
MarketingVOX: Sprint Nextel has ended its WiMax partnership with Clearwire, signaling a review of the project’s future and sending Clearwire stock into a tailspin.
Sprint said it would scale back its original commitment to spend $5 billion the next… -
News Corp. to Cut Teeth on Social Ad Network,
12 Nov 2007 in News
MarketingVOX: In terms of trend-chasing, proprietary ad networks may be the new social networking vogue.
Like MySpace, Facebook, Google and a coalition of print firms, News Corp. is working on building its own ad network with social networking infl… -
Akamai, Clickability Partner to Improve Newspaper Website Experience,
12 Nov 2007 in News
MarketingVOX: Web CMS Clickability, and online content and applications provider Akamai, today announced a strategic liaison.
StarTribune.com, the website for Minnesota’s largest newspaper publisher, will serve as a major collaborating point. The f… -
Outdoor Firm Hopes to Compete against Big Three,
08 Nov 2007 in News
MediaBuyerPlanner: As spending in outdoor media continues to grow – it is second only to the internet – a new company is sending venture capital dollars to independent out-of-home networks in order to help them ramp up operations, improve their inf…
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XM Introduces Led Zeppelin Radio,
08 Nov 2007 in News
MediaBuyerPlanner: XM Radio is introducing a new channel dedicated to the music of Led Zeppelin today. The new channel, XM LED: The Led Zeppelin Channel (XM 59), will feature the band’s complete audio catalog, interviews with band members and…
