Bio: Tom Ehrenfeld
Tom Ehrenfeld is a former writer and editor with business publications such as Inc. Magazine and the Harvard Business Review. He has worked as a freelance writer, editor, and general business-writing factotum for the past nine years, and continues to do so from his home base of Cambridge, Mass. His first book is titled The Startup Garden: How Growing A Business Grows You.
Posts by Tom Ehrenfeld:
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A Gallon of Entrepreneurial Inspiration,
13 Oct 2006 in Featured Posts
A gallon as in….four quotes. Forgive the bad pun and the quick post, but the clients are hungry, and sated clients are what creates more good time for more good work. Here are four great sayings from unlikely sources….
While I’m not going to st…
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Your Voice Is Your Calling,
29 Sep 2006 in Featured Posts
Five years ago I published The Startup Garden, a book which reflected my lessons about entrepreneurship….
I wrote the book to be a What Color Is Your Parachute for people launching businesses, a personal guide to help take the next step forward.
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The Currency of Business Stories,
27 Sep 2006 in Featured Posts
As several recent books, most notably Joseph Badaracco’s lovely Questions of Character, have pointed out, managers can draw meaningful lessons from great literature and apply them to the practice of business….
I fully agree, and find the mention …
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Great Author Sites Are Kid’s Stuff,
21 Sep 2006 in Featured Posts
Last month’s release of the new Captain Underpants book reminded me of how very much I adore the Web site for this silly kid’s book series….
My youngest daughter (and okay, her father) find this series absolutely hilarious. Yeah, it’s mired in th…
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One Secret of Good Business Books: Good Writing,
11 Sep 2006 in Content& Featured Posts
Last month Publishers Weekly published a great article on writing by John Hodgman, a favorite writer of mine (his The Areas of My Expertise is the funniest book published in the past year)….
His piece triggers a core belief of mine, which is that…
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What Good Blogs Are For,
07 Sep 2006 in Blogging& Content& Featured Posts
I launched a blog years ago to support my book The Startup Garden, and eventually let it go dark. Or dim, I suppose….
It just got too hard to write frequently, and I lost sight of what the site was meant to do. This month I’ve been more regular, …
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5 Guidelines on Writing,
29 Aug 2006 in Content& Featured Posts
As a business writer, I’ve always cared as much about writing as I do about business. In fact, I took the discipline of writing seriously long before seeing the practice of business as a dynamic activity. Today I care about both….
And so, when lo…
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Refractive Heuristics, or Why SoaP Failed to Launch,
22 Aug 2006 in Blogging& Buzz Marketing& Customer Behavior& Customer Relationships& Featured Posts& Market Research& Website Development and Design
So after all the hype Snakes on a Plane enjoyed a tepid opening weekend. Number one in the box office, mind you, but far less than expected…
…leading the president of theatrical distribution for New Line Cinema to comment on the performance: “N…
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What “Snakes on a Plane” Doesn’t Reveal About Marketing,
18 Aug 2006 in Featured Posts
From all signs and symbols, Snakes On A Plane will do boffo business this weekend. And if so, God help us all….
Prepare for a glut of articles and citations about the success of the pre-release Internet “buzz.” I expect these articles to be as in…
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Sartre, at Staples,
10 Aug 2006 in Customer Relationships& Featured Posts& Public Relations& Sales
There’s only one existential retail question that’s tougher than “debit or credit?”, and that would be…
“Did you find everything that you’re looking for?”
I was at Staples recently, late afternoon, and I was tired. A guy rushed into the store and…
