Bio: Toby Bloomberg
Toby Bloomberg
President of Atlanta-based Bloomberg Marketing
Toby is passionate about helping companies create strategies that harness the power of social media communications. She believes that social media marketing can go steps beyond traditional offline/online marketing to create corner grocery store relationships with customers and other stakeholders.
She works with organizations to develop traditional/new social media integrated marketing plans that result in reaching business and marketing goals/objectives. Toby also spends lot of her time on the road speaking to marketers at conferences and company sponsored workshops about the importance of businesses taking an active role in these new conversations.
She made blogs and blogging understandable. Her presentation was fun, informative rich and I'd recommend Toby to anyone interested in getting the scoop on blogging. Lorin R. Robinson, 3M
Toby’s main squeeze blog, Diva Marketing was required reading for several higher ed marketing courses: University of Delaware, Atlanta Art Institute, Bentley College and the University of Missouri-Columbia.
Find Toby Blogging at:
Diva Marketing
Blogger Stories
BlogHer
Business Blog Consultant
The Medical Blog Network
Corante Marketing Network
She services on the boards of the Atlanta Interactive Marketing Association, American Marketing Association and is a teaching artist for the Alliance Theatre. Toby holds a degree from Emerson College and has performed post-baccalaureate studies at Emory University.
Although she now calls Atlanta home - with her Westie pup Max - Toby is a Yankee from Boston who still loves ice cones with chocolate jimmies.
Posts by Toby Bloomberg:
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Relationships Are the New Currency,
24 May 2007 in Featured Posts
Last Sunday I was flipping channels and came across the Frank Capra film Mr. Smith Goes To Washington. You remember .. the flick about this naive senator, played by Jimmy Stewart, who stands up for truth, justice and the American dream.
It wasn’t t…
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A Primer for Building Online Community,
18 Apr 2007 in Featured Posts
From Usenet of the 1980s to MySpace, Second Life and Daily Fix almost 30 years later, people have created valued relationships online. When blogs entered the virtual scene they provided an opportunity for anyone with an internet connection to build…
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16 Social Media Networking Ideas for Marketers,
06 Mar 2007 in Featured Posts
What do you get when you do your job well? Not your organization… but you? A raise? A promotion? The employee of the month parking spot? The satisfaction of knowing you did your best and moved the brand forward? All good stuff.
Recently I had an …
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How Do You Build A Social Media Community? Q&A with BlogHer’s Elisa Camahort,
26 Jan 2007 in Featured Posts
Last month I caught up with Elisa Camahort, co-founder of BlogHer. Over breakfast in DC we chatted about blogs, women in social media and the challenges and opportunities facing BlogHer founders Elisa Camahort, Jory Des Jarden and Lisa Stone, as they…
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Social Media: A Spash of Cold Water,
01 Nov 2006 in Featured Posts
Social Media Is Active Sharing Online. That’s Mike Murphy, Chief Revenue Office at Facebook’s definition and it works for me. Mike was the guest speaker at a recent AiMA event where he shared his views and about social media and insights about how…
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The Culture Of Blogs,
15 Oct 2006 in Featured Posts
Last week the trumpets were blown and bloggers rallied to defend the culture of the blogosphere….
Blogs/social media are the only marketing/business strategies, that I know, that have their roots in a culture. Therein lies the rub!
Advertising, P… -
Is There Something Rotten in CGM Research?,
12 Jun 2006 in Blogging& Customer Behavior& Customer Relationships& Featured Posts& Market Research
For marketers, the first step in understanding social media/blogs is listening in on the conversations that are taking place with our customers….
Companies from Fortune 100s to small businesses are realizing the virtual buzz that occurs on blogs,…
