Bio: Toby Bloomberg
Toby Bloomberg
President of Atlanta-based Bloomberg Marketing
Toby is passionate about helping companies create strategies that harness the power of social media communications. She believes that social media marketing can go steps beyond traditional offline/online marketing to create corner grocery store relationships with customers and other stakeholders.
She works with organizations to develop traditional/new social media integrated marketing plans that result in reaching business and marketing goals/objectives. Toby also spends lot of her time on the road speaking to marketers at conferences and company sponsored workshops about the importance of businesses taking an active role in these new conversations.
She made blogs and blogging understandable. Her presentation was fun, informative rich and I'd recommend Toby to anyone interested in getting the scoop on blogging. Lorin R. Robinson, 3M
Toby’s main squeeze blog, Diva Marketing was required reading for several higher ed marketing courses: University of Delaware, Atlanta Art Institute, Bentley College and the University of Missouri-Columbia.
Find Toby Blogging at:
Diva Marketing
Blogger Stories
BlogHer
Business Blog Consultant
The Medical Blog Network
Corante Marketing Network
She services on the boards of the Atlanta Interactive Marketing Association, American Marketing Association and is a teaching artist for the Alliance Theatre. Toby holds a degree from Emerson College and has performed post-baccalaureate studies at Emory University.
Although she now calls Atlanta home - with her Westie pup Max - Toby is a Yankee from Boston who still loves ice cones with chocolate jimmies.
Posts by Toby Bloomberg:
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Hybrid Tactics of Social Media,
23 Jul 2009 in Featured Posts
What does social media mean to you? I’ve asked that question to hundreds of people and two words run through most responses: people and relationships. However, more frequently I’m noticing marketing campaigns that are being called “social media”…
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Social Media Research: Creating a Human-Centric Lens,
23 Feb 2009 in Featured Posts
Social media is changing many aspects of business from how we talk to our customers to how we listen to the people who make our livelihoods possible. Over that past several years, social media marketing has been elevated to a degree of credibility…
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Marketers Want To Play With Your (Social Media) Toys,
19 Jan 2009 in Featured Posts
Think about it: None of these cool new social media tools were developed with “us” (marketers) in mind. Blogs, social networks, YouTube, etc. were created for people to keep in touch with their family and friends. So it shouldn’t be a big surprise…
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The New Wonder Demo of Social Media Networking,
16 Apr 2008 in Featured Posts
Question: What does a consumer goods product – Dove soap, a search engine portal – Yahoo!, “That Girl” Marlo Thomas, an advertising guru Mary Wells, and a gossip columnist – Liz Smith – have in common?
Answer: They are exploiting the hottest demog…
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Interview With Richard(atDell) Binhammer,
14 Mar 2008 in Featured Posts
Corporate social media marketing is a very new way of conducting business. As companies gingerly step into, what many perceive, are turbulent waters, not understanding the culture of this new world can lead to sand castle strategies being knocked…
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Gotham or Longtail Trust Builds Community,
12 Dec 2007 in Featured Posts
Recently I’ve been hearing buzz about… let’s called them the Gotham Cities of communities. I don’t think I need to name names but drop a few initials MS .. FB .. YT .. some people have been saying there is no need for any more. I believe that in…
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Voices of Chrysler: Voices of Change,
14 Aug 2007 in Featured Posts
Get Ready For The Next Hundred Years is the theme of Chrysler’s new advertising campaign. Chrysler itself is revving up by launching a social media initiative that includes a multiple author blog – Voices of Chrysler, vlogs distributed on YouTube and…
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The New Brand Experience,
06 Aug 2007 in Featured Posts
“It’s not the car but the people I meet along the journey that I remember,” Thomas Frank, creative director at MaxMedia Design said to me a few nights ago. We were party chatting at advertising.com’s welcome-to-Atlanta bash. His words resonated with…
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Q&A with Paul Levy: Can Healthcare Embrace a Democratic Form of Communication?,
11 Jul 2007 in Featured Posts
Paul Levy, President and CEO of Boston’s Beth Israel Deaconess Medical Center, and blogger of Running A Hospital Blog is no stranger when it comes to innovation and loving a good challenge. In 2002, when Paul took the helm of the BIDMC, the hospital…
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Blogs Open Doors for Critical Healthcare Conversations,
30 May 2007 in Featured Posts
Here is your challenge. Create a process that involves millions of people worldwide. Then to make things extra interesting throw in a dash of global politics for good measure. What would you do?
For the Health and Human Services Department the chal…
