Bio: Tobias Schremmer
Posts by Tobias Schremmer:
Six Ways to Check If You Have ‘Like’ Integrity,
29 Oct 2012 in Ethics& Featured Posts& Headline& Marketing& Social Media
Was it really only in June 2010 that Facebook replaced “Become a Fan” with the now ubiquitous Like button?
I’ve been watching the online behavior this one deceptively simple change has spawned, and I’ve seen how other sites and apps, such as G…
19 Reasons Your LinkedIn Headshot May Be an Epic Fail,
09 Jul 2012 in Branding& Featured Posts& Headline& Marketing
Early this year, MarketingProfs ran a great article by William Arruda on personal branding trends for 2012. The first trend he listed was about the value of having a quality headshot.
Unfortunately, not enough people are acting on Arruda’s fine s…
How to Choose Which Marketing Events Are Worth Your Time (And Money),
12 Dec 2011 in Customer Relationships& Featured Posts& Headline& Marketing& Tradeshows and Seminars
You have so many choices available when it comes to attending marketing events each year. What sets apart the top-shelf events from the more pedestrian gatherings? What separates the best events from the pack? Glad you asked!
Here are three things…
On Blogging, Customer Love, and Selling Social to the C-Suite: An Interview with Bazaarvoice’s Brant Barton,
25 Apr 2011 in Blogging& Content& Featured Posts& Headline& Marketing
Bazaarvoice just wrapped up its annual Social Commerce Summit, its fourth (and largest) client event in its hometown of Austin, Texas. Bazaarvoice helps all types of businesses capture, share, and analyze customer conversations online; more than 1…
Omniture Summit: Where 2,600 Digital Marketers Geek Out, Party With Lenny Kravitz & Ski on Adobe’s Dime,
16 Mar 2011 in Featured Posts& Headline& Marketing& Tradeshows and Seminars
If you didn’t get a chance to head out to Omniture Summit 2011, here’s a look at the highlights of the Adobe event that took place March 8 through March 11 in Salt Lake City, Utah.
Tim Kopp, CMO of ExactTarget, looked like the happiest man in Utah…
3 New Ps of Marketing… and Other Highlights of Silverpop’s DCM Summit,
28 Jun 2010 in Content& Content Marketing& Featured Posts& Headline& Marketing& Marketing Automation& Marketing Leadership& Marketing Thought Leadership& Tradeshows and Seminars
This past Tuesday, I journeyed up I-35 to Dallas (well, I went by airplane, but I imagined the ribbon of traffic on the Interstate below) from my home base in Austin to attend one of Silverpop’s new B2C consumer marketing summits, the Digital…