Bio: Tim Riesterer
Tim Riesterer is chief marketing officer and SVP of strategic consulting for Corporate Visions. He is also the co-author of Customer Message Management: Increasing Marketing's Impact on Selling.
Posts by Tim Riesterer:
-
Two Surefire Openings to Grab Your Audience’s Attention,
23 Apr 2013 in Content& Customer Behavior& Customer Relationships& Featured Posts& General Management& Headline& Marketing& Strategy and Tactics
I recently read this article describing a radically different job interview approach being used by Heineken, the Dutch brewer. The company conducted quirky video interviews with candidates, then posted the videos internally and asked current…
-
Nine Common Phrases Made Great by Using ‘You’ Instead of ‘We’,
12 Feb 2013 in Content& Customer Behavior& Customer Relationships& Featured Posts& General Management& Headline& Marketing
When the littlest piggy cries, “Wee, wee, wee” all the way home, that isn’t a good thing. And neither is saying “we, we, we” all over your website, campaigns, and marketing and sales messages.
If you could do only one thing this year that co…
-
Beware of the 29,997-Foot Messaging Gap,
31 Aug 2012 in Customer Relationships& Featured Posts& General Management& Headline& Marketing
Consider the following numbers: 53; 90; and 29,997.
53%. That’s the number of B2B decision-makers who are able to differentiate themselves from other vendors during the buying cycle based on the sales experience they provide to their prospec…
