Tim Jackson rarely writes about himself in the third person, so he is going to take the opportunity to do that now. Tim is a bike geek, first and foremost. This geekdom has taken Tim to the helm of a small, but respected bicycle brand- Masi Bicycles. This has proven to be Tim's dream job and has given him the chance to experiment with previously unconventional methods of marketing, such as blogging and other social networking, to try and reestablish the name and reputation of his beloved Masi brand. In the past year, Tim has been very lucky to meet and learn from many different marketing professionals who have been kind enough to validate some of his marketing ideas and embolden him to keep pushing ahead. Tim is a battle hardened marketer, educated by the school of hard knocks, as opposed to any professionally accredited institution... which is a bummer because that would probably get him a better paying gig somewhere. Tim will likely be a somewhat infrequent contributor here because he keeps his hands pretty busy fighting in the trenches each day, but he'll stick his head out in the air long enough to fire off some half-baked theories from time to time. He apologizes in advance, just for the record.
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What Does It Mean to Be a “Good Blogger”?,
07 Nov 2006 in Featured Posts
As a blogging advocate and a non-stop blogging dork, I get asked a lot of questions from peers and other folks about what it means to be a good blogger….
Smart ass that I am, I am usually tempted to reply “good spelling and an endless amount of o…
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Race To Win!,
31 Oct 2006 in Featured Posts
As a competitive cyclist for well over half my life, I constantly find myself comparing everything else in my life to cycling: specifically, racing….
I’ve never really considered myself to be overly competitive, but I might be kidding myself. My …
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MySpace Sucks!,
19 Oct 2006 in Featured Posts
I’ve got to admit that I am probably too much of a blogging nerd to be exactly qualified to comment, but MySpace really stinks. It is clunky, ugly, hard to customize and just plain functions poorly….
Hi, my name is Tim. I’m a blogaholic. I’m addi…
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What’s In A Name?,
17 Oct 2006 in Featured Posts
In this crazy world of blogs and blogging, I’m pretty well known as the Masiguy, or just Masiguy….
I’ve spent countless hours over the past almost two years building a very loyal following of readers on my blog titled Masiguy. It’s gotten mention…
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Small Business Can’t Afford Not to Blog,
16 Oct 2006 in Featured Posts
Blogging has been a great tool for me in the nearly two years that I have been doing it. Masi Bicycles has enjoyed some great success and growth, as well as much greater brand recognition….
Sales have nearly doubled each of the past two years, th…
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Is Marketing a Four-Letter Word?,
11 Oct 2006 in Featured Posts
My wife and I were recently discussing my joining MarketingProfs. She listened to me ramble on about how excited I am to be a part of this group…
…just as she has patiently listened to me ramble on and on about my new-found love for marketing.
…
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When Lucky Is Profitable (Potentially),
09 Oct 2006 in Featured Posts
Ann and I were recently discussing how luck can sometimes overcome a lack of skill or talent or education….
Mostly this was in reference to me and the fact that dumb luck has been pretty good to me recently.
I recently received a contact through …