Bio: Tim Jackson
Tim Jackson rarely writes about himself in the third person, so he is going to take the opportunity to do that now. Tim is a bike geek, first and foremost. This geekdom has taken Tim to the helm of a small, but respected bicycle brand- Masi Bicycles. This has proven to be Tim's dream job and has given him the chance to experiment with previously unconventional methods of marketing, such as blogging and other social networking, to try and reestablish the name and reputation of his beloved Masi brand. In the past year, Tim has been very lucky to meet and learn from many different marketing professionals who have been kind enough to validate some of his marketing ideas and embolden him to keep pushing ahead. Tim is a battle hardened marketer, educated by the school of hard knocks, as opposed to any professionally accredited institution... which is a bummer because that would probably get him a better paying gig somewhere. Tim will likely be a somewhat infrequent contributor here because he keeps his hands pretty busy fighting in the trenches each day, but he'll stick his head out in the air long enough to fire off some half-baked theories from time to time. He apologizes in advance, just for the record.
Posts by Tim Jackson:
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Same Brand Time, Same Brand Channel?,
29 Apr 2009 in Featured Posts
On days like today when I am made painfully aware of the fact that I have far too many projects on my plate and far too little time to get to them all. I sure do wish that my brand communications could all be handled with just one channel. But what…
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What’s In A Name?,
22 Jan 2009 in Featured Posts
As a copywriter, I’m particularly interested in names. Some I love, such as “Amazon” or “Starbucks,” for their evocative quality. Some I hate (imagine what you will here) and some leave me just plain puzzled. Why is it, for example, that hair salons…
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What Price Consumerism?,
30 Dec 2008 in Featured Posts
It seems like months since I have been participating in my usual rounds of marketing world discussions. Probably because it has. My travel schedule has been “nutty” for the past several months, to say the least. To borrow from oh-so-many of my ex…
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Viral Sickness,
27 May 2008 in Featured Posts
I’ve got a viral sickness. This is unrelated to my recent stays in the hospital; I’m talking Viral Marketing.
I love– no, L-O-V-E– viral marketing. A bunch. I don’t pretend to be a total expert on it, or anything (ok, well maybe a littl…
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‘How’s My Driving?’ Call 1-800-Who-Cares,
06 Apr 2007 in Featured Posts
Why does it seem that cable TV providers are getting slaughtered in the public eye these days? Time Warner has had some less than stellar press in recent months. Now, it is DirecTV’s turn (though I know they are a satellite provider and not cable……
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Marketing with a Personal Touch,
23 Feb 2007 in Featured Posts
Back in January, I spent about 11 days in Taiwan for the first time. Okay, really only about 8 1/2 days in Taiwan and another 2 1/2 on airplanes. That is a long series of flights! (But I did get to see Tokyo… from inside the airport.)
Over the ma…
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Getting Gas Gives Me Indigestion,
15 Jan 2007 in Featured Posts
As if the cost of gas alone wasn’t enough to make your gut gurgle and grumble, now… gasp… the pumps are equipped with little television monitors blaring ads at you while you pump your hard-earned dollars into your tank….
After breakfast with …
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Can You Feel the Love?,
06 Dec 2006 in Featured Posts
I had a great conversation recently with some of my dear friends from the marketing world that essentially turned into a nice little Marketers Group Hug….
A few days ago I commented on David Armano’s post, Finding Your Voice (Again), and mentione…
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Passion Time,
29 Nov 2006 in Featured Posts
I am admittedly an accessory geek, but I love watches most of all. Digital, analog, chronograph, leather, stainless steel, titanium. It really doesn’t matter, as long as it looks right or appeals to me some way….
For the past 15-20 years, I’ve lu…
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Are You Blogging This?,
13 Nov 2006 in Featured Posts
As bloggers, how many times have we asked this question or had the question asked of us: “Are you gonna blog this…?”
Last week I had my yearly meeting with one of my major parts suppliers for the annual new product presentation. During this meeti…
