Bio: Tig Tillinghast
Tig Tillinghast started out a writer, but fell off the wagon for a few years, finding himself sucked into the advertising vortex. After running his college daily newspaper as editor-in-chief and freelancing for AP wire, New York Times and Hearst Washington Wire, he cut his teeth at some of the largest ad agencies, including Leo Burnett, J. Walter Thompson and a division of McCann Erickson. Helping run accounts for major brands such as Microsoft, Sun, Sprint, McDonalds, Kelloggs, Sony and General Motors, he went on to take command of some of the biggest new media groups. After several years of helping develop new media startup companies, such as Nielsen/iPro and Solbright, he worked as an independent consultant to national brands. In 2002 he published his first book, Tactical Guide to Online Marketing.
Today Tig runs Watershed Publishing, a group of narrowly-focused online trade magazines, including MediaBuyerPlanner.com, MarketingVOX, Defense Industry Daily and Hospital Buyer.
He lives in Thetford Center, Vermont with his wife and three bird dogs and can be reached via email at tig(at)MediaBuyerPlanner.com.
Posts by Tig Tillinghast:
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Top Three Markets Ripe for the Picking,
22 May 2006 in Advertising& Featured Posts
Working in online ads for the last decade or so, I’ve seen lots of market segments start to take advantage of online advertising –
– sometimes proactively, more often as a competitive reaction. What’s always fascinated me most, though, were the c…
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Marketing’s Bane: Movement from a Culture of Craft,
28 Mar 2006 in Featured Posts
When I started out in advertising in the early 90s, there were still a few old schoolers left at my very old school shop, Leo Burnett. These were the three-martini-lunch guys, but there was a lot to learn from them – some of it about marketing. The…
