Bio: Ted Page
Posts by Ted Page:
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13 Tips for Creating a Top-Ranked Blog (Even If You Think Your Company Lacks the Time or Resources to Pull It Off),
18 May 2011 in Blogging& Content& Featured Posts& Headline& Marketing Leadership& Social Media& Strategy and Tactics
“Sure, I know we need a company blog, but nobody has time to do it.” I hear this a lot. It’s the No. 1 pain point of clients who know they need to start a blog—but are time-starved and resource constrained. The short answer is that any…
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The Video Mash-Up: Losing Control & Loving Every Minute of It,
29 Apr 2011 in Content& Featured Posts& Headline& Marketing& Social Media& Strategy and Tactics
In the old days, we’d make commercials and buy media space to air them. In other words, we were living in our Mad Men world—but probably without the booze and other bad behavior. Now, of course, we’re in the age of YouTube, in which a lot of…
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How to Be a Wallflower: Tone It Down,
19 Apr 2011 in Content& Featured Posts& Headline
Ad agencies like mine are asked by clients to come up with brilliant work that stands out in a crowd, but once in a while, the corporate higher-ups want work “toned down a bit” so it doesn’t take any risks (though they say they want outstanding…
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Thermo Scientific Sends Direct Mail Piece To Dead Science Fiction Writer,
15 Dec 2009 in Featured Posts
10 years ago I picked the name of my favorite science fiction writer, the late Frank Herbert, to be a virtual employee who I could direct cold callers to contact. He got onto every DM list on the planet. And even after moving my office twice, Thermo…
