Bio: Ted Mininni
President/Creative Director
Design Force, Inc.
Ted Mininni is President of Design Force, Inc., the leading package and licensing program design consultancy to the consumer product and entertainment industries. Ted has two decades of experience in developing creative strategies for package design and licensing program design.
Ted regularly contributes thought leadership articles and insights to many noteworthy trade and marketing publications, in print and online, such as Brandweek, Adweek, Playthings Magazine, Brand Packaging Magazine, Package Design Magazine, Packaging Digest, brandchannel.com, TheDieline.com, MarketingProfs.com, License Magazine and Shelf Impact!, among others. He is also an ongoing contributor to MarketingProfs.com’s “Daily Fix” blog, POP Online and Beverage World Magazine.
Through package design and licensing program design, Design Force is able to establish strong emotional connections with consumers and create powerful visual brand experiences that engage, excite, entertain, inspire and influence their decision to buy.
Ted blogs regularly about packaging, licensing, branding and marketing to kids on his own company blog at Design Force: http://www.designforceinc.com/design-force-blog.
He can be reached at 856-810-2277 or online at www.designforceinc.com.
Posts by Ted Mininni:
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Pantene Gets to the Root of the Problem,
17 Jun 2010 in Customer Behavior& Featured Posts& Headline& Market Research& Segmentation and Targeting
Sometimes, even the largest consumer product companies struggle when their brands hit a snag.
Since 1999, Procter & Gamble has given its No. 1 beauty brand, Pantene, three major brand refreshes. Over the past two years, the company did it agai…
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Crayola Colors Outside of the Lines,
08 Jun 2010 in Buzz Marketing& Customer Behavior& Customer Relationships& Featured Posts& Headline
Crayola. The ubiquitous crayon. How common can a brand be? Turns out Crayola has made an uncommon move—from a crayon company to an art and design company. In a recent Brandweek article, we see that Crayola has given birth to a new brand: Liv…
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A New Method of Laundry: Concentrating on Packaging,
01 Jun 2010 in Advertising& Content Marketing& Featured Posts& Graphic Design and Packaging& Headline& Marketing& Promotional Strategies& Word of Mouth Marketing
In 2004, the “little company that could,” San Francisco-based Method, took a lot of water out of laundry detergent to create ultra concentrates—and started a revolution in the category in the process.
The concept was a winner all the way aro…
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Don’t Confuse the Customer: Limit Choices, Make More Sales,
26 May 2010 in 1& Customer Relationships& Featured Posts& Headline& Merchandising
Sometimes, too much of a good thing is just too much. There’s an argument to be made concerning over-assortments of consumer products in one category after the other. A recent article in Toronto’s Globe and Mail notes, “In store aisles, less…
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You Don’t Have to be the Biggest to be the Best, Just Ask Wegmans,
18 May 2010 in Customer Relationships& Featured Posts& Headline& Marketing
The modest-sized grocery chain Wegmans bested Kroger, Publix, and Safeway to be crowned “Top Grocery Retailer” in a Market Force consumer survey—based on 6,000 consumer responses. In a recent Chief Marketer article,“Why Wegmans Is Tops,”…
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This Isn’t Your Daddy’s Mustang,
14 May 2010 in Branding& Campaign Management& Featured Posts& Public Relations
Ford seems to be doing a lot of things well these days. Its sales bear this out. For one thing: Ford is building smaller, more fuel-efficient cars, and they even bested Toyota for quality—before Toyota’s recent woes manifested themselves. For…
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‘Switch: How to Change Things When Change Is Hard’,
04 May 2010 in Featured Posts& General Management& Global Marketing& Headline& Marketing& Marketing Leadership& Strategy and Tactics
Chip Heath and Dan Heath usually have something meaningful to say. Their first book, “Made to Stick,” made waves in the marketing world. It looks like their latest effort, “Switch: How to Change Things When Change Is Hard,” will provoke…
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Is McDonald’s a Bad Egg or Good Egg?,
29 Apr 2010 in Ethics& Featured Posts& Marketing& Merchandising& Product and Services Management
Or is the fast food giant just plain laying an egg? Lots of controversy has accompanied the company’s recent decision not to use eggs from cage-free chickens for its Egg McMuffin and other breakfast selections.
The U.S. Humane Society asked McDo…
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The Slugfest Between Store Brands and National Brands,
20 Apr 2010 in Branding& Customer Behavior& Featured Posts& Headline& Marketing& Merchandising& Pricing
Remember Mattel’s Rock ‘Em Sock ‘Em Robots? Today’s slugfest between store brands and national brands evokes memories of the classic toy that’s gotten hot again.
Store Brands Decisions recently published NYC’s Ipsos Marketing’s lates…
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Vortex in a Bottle,
15 Apr 2010 in Branding& Buzz Marketing& Customer Behavior& Featured Posts& Graphic Design and Packaging& Marketing& Marketing Strategy& Product and Services Marketing& Promotional Strategies
A short Brandweek article touting MillerCoors package innovations caught my eye recently. At a time when consumer product sales have slumped, manufacturers are looking to unveil new product or package innovations they think might create buzz and give…
