Bio: Ted Mininni
Design Force, Inc.
Ted Mininni is President of Design Force, Inc., the leading package and licensing program design consultancy to the consumer product and entertainment industries. Ted has two decades of experience in developing creative strategies for package design and licensing program design.
Ted regularly contributes thought leadership articles and insights to many noteworthy trade and marketing publications, in print and online, such as Brandweek, Adweek, Playthings Magazine, Brand Packaging Magazine, Package Design Magazine, Packaging Digest, brandchannel.com, TheDieline.com, MarketingProfs.com, License Magazine and Shelf Impact!, among others. He is also an ongoing contributor to MarketingProfs.com’s “Daily Fix” blog, POP Online and Beverage World Magazine.
Through package design and licensing program design, Design Force is able to establish strong emotional connections with consumers and create powerful visual brand experiences that engage, excite, entertain, inspire and influence their decision to buy.
Ted blogs regularly about packaging, licensing, branding and marketing to kids on his own company blog at Design Force: http://www.designforceinc.com/design-force-blog.
He can be reached at 856-810-2277 or online at www.designforceinc.com.
Posts by Ted Mininni:
GE Wins ‘Most Admired’ Billing,
25 Apr 2007 in Featured Posts
Sunday, April 22nd was Earth Day. Time for companies to take stock of what can be done and to applaud what’s already being done Earth-wise…
This year’s Fortune 500 Ranking of America’s largest corporations has been published. What I focused on is…
Not Your Granddaddy’s Cadillac,
19 Apr 2007 in Featured Posts
Let’s face it: American car manufacturers are in a major funk, and have been for some time. Cadillac, though, has been a bright spot. Talk about an iconic American brand that had been dying a slow, dignified death for the past few decades… only to…
Green in Chicago,
13 Apr 2007 in Featured Posts
A new idea has taken root in Chicago–bully for that city! According to Business Week, Chicago’s Green Exchange will be the first shopping center in the U.S. for environmentally responsible and socially conscious businesses.” What a great idea!…
Store Brands Give National Brands a Run for the Money,
03 Apr 2007 in Featured Posts
If you missed it: there was an excellent article in the March 20th MarketingProfs newsletter dubbed Premium Store Brands: The Hottest Trend in Retailing. The authors, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp, hit the nail on the head in this…
Mr. Mackey Goes to London,
28 Mar 2007 in Featured Posts
An interesting story in the Houston Chronicle says that Austin-based Whole Foods Market will be opening a spanking new store smack-dab in the middle of London this coming June. Does anybody out there doubt that Whole Foods CEO John Mackey has any…
A Drink to Your Health, Beauty, or Both?,
22 Mar 2007 in Featured Posts
What will they think of next? According to Brandweek, Coke and French cosmetics giant L’Oreal will be launching a “skin friendly” tea in 2008.
L’Oreal (with skincare brands Skinceuticals, Dermablend and Vichy) and Coke are looking at a very lucrati…
Busy As A Bee,
15 Mar 2007 in Featured Posts
A recent online Business Week interview with Roxanne Quimby, the former owner and president of Burt’s Bees, got my attention recently.
It’s a fascinating story. Storyline: Ms. Quimby was a divorced single mom with twin girls, living on an old farm …
Where the Customer Really Is King,
06 Mar 2007 in Featured Posts
Someone has finally come along and done it. It took years, but Business Week has stepped up to the plate with its first-ever ranking of 25 client-pleasing brands.
After all of the justifiable griping of consumers as well as multiple contributors to…
The Over-Use of ‘Innovation’,
02 Mar 2007 in Featured Posts
Business Week writer Reena Jana published a great article recently. “The Innovation Backlash” is a must-read for business executives and marketers everywhere.
In her article, Ms. Jana cites a rising number of influential business thinkers’ books, a…
Putting the Kick Back Into Starbucks,
28 Feb 2007 in Featured Posts
Hot off the presses, blog site Starbucks Gossip has published a link to Monday’s Wall Street Journal article just published on February 26th. The WSJ article, “Starbucks Stirred to Refocus on Coffee,” centers on a memo that Chairman Howard Schultz…