Bio: Ted Mininni
President/Creative Director
Design Force, Inc.
Ted Mininni is President of Design Force, Inc., the leading package and licensing program design consultancy to the consumer product and entertainment industries. Ted has two decades of experience in developing creative strategies for package design and licensing program design.
Ted regularly contributes thought leadership articles and insights to many noteworthy trade and marketing publications, in print and online, such as Brandweek, Adweek, Playthings Magazine, Brand Packaging Magazine, Package Design Magazine, Packaging Digest, brandchannel.com, TheDieline.com, MarketingProfs.com, License Magazine and Shelf Impact!, among others. He is also an ongoing contributor to MarketingProfs.com’s “Daily Fix” blog, POP Online and Beverage World Magazine.
Through package design and licensing program design, Design Force is able to establish strong emotional connections with consumers and create powerful visual brand experiences that engage, excite, entertain, inspire and influence their decision to buy.
Ted blogs regularly about packaging, licensing, branding and marketing to kids on his own company blog at Design Force: http://www.designforceinc.com/design-force-blog.
He can be reached at 856-810-2277 or online at www.designforceinc.com.
Posts by Ted Mininni:
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Marketing Study Shocker: QR Codes & Social Media Have Little Impact for Shoppers,
24 Jan 2012 in Content Marketing& Customer Behavior& Featured Posts& Headline& Social Media
“As much as people embrace all things digital, they’re much fussier when they turn into actual shoppers. In fact, QR codes and social media have very little impact, according to new research from Catapult Action-Biased Marketing, a Westport…
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New Study: Brands Want Your Babies,
25 Oct 2011 in Customer Relationships& Ethics& Featured Posts& Marketing Strategy& Segmentation and Targeting
Marketers have long developed strategies and tactics to turn young children into brand-conscious consumers. Exposed to TV and radio from a young age as well as new digital platforms, kids are fair game for marketers who seek to make brand devotees…
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Are You Ignoring a Segment of Your Audience?,
29 Sep 2011 in Customer Relationships& Featured Posts& Headline& Marketing
Marketers, even the best of them, can get tunnel vision. Proof? Even the mighty National Football League (NFL), one of our most powerful entertainment brands, dropped the ball when it came to addressing a large part of their audience.
For years.
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How Do You Market to Pessimistic Consumers?,
13 Sep 2011 in Customer Behavior& Featured Posts& Headline& Market Research
Citibank recently employed the services of Hart Research Associates to gauge consumers’ expectations for the U.S. economy. Citi’s Michelle Peluso summed up the findings this way: “These survey results bring into sharp relief the degree to which…
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Can We Have Sites Without Annoying Pop-ups & Ads, Please?,
24 Aug 2011 in Advertising& Featured Posts& Headline& Marketing& Marketing Tools
Okay, we all get that advertising generates an important revenue stream. There are plenty of online sites with a plethora of ads, and God forbid if you wand over them with your mouse! Pop-ups galore.
How annoying is it when you’re in the midst o…
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Muse on the Moon: How Far Should We Go to Get PR?,
18 Jul 2011 in Featured Posts& Headline& Marketing
British alternative rock band Muse made news when frontman Matt Bellamy announced the group plans on cajoling Richard Branson for a free trip in space to record a song or produce a video when Virgin Galactic takes flight.
Think of the PR for Muse …
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Does the PGA Brand Need a New Rivalry?,
23 Jun 2011 in Featured Posts& Headline& Marketing& Promotional Strategies
The inevitable comparisons between golfers have begun: Rory McIlroy vs. Tiger Woods. The style of play. The statistics. The fact both won major tournaments in their salad days: McIlroy’s recent U.S. Open win at the ripe old age of 22 and Tiger…
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Rethink Packaging & Add Value to Products,
07 Jun 2011 in Featured Posts& Graphic Design and Packaging& Marketing
We thought brand managers and package designers were the only ones who believed in the power of packaging! Not so. It’s truly inspiring to see consumers jazzed about well-thought, well-executed structural packaging.
You’ll see what I mean when…
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Hello, Glamour, Glitz, and Bling: Hello Kitty!,
12 May 2011 in Branding& Featured Posts& Headline& Marketing& Product and Services Marketing
Working with licensed toy and entertainment properties is heady stuff. It’s important to know how to leverage a licensed brand fully. Playfulness and whimsy can be brought out and ownable visual creative achieved and standardized in a style guide…
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Is the Flip a Flop? So, Why is Cisco Dumping the Mini Moviemaker?,
27 Apr 2011 in Customer Behavior& Featured Posts& Headline& Marketing& Product and Services Management
Companies restructure all of the time. But do they usually dump successful product lines in the process? Good question.
So why is networking company Cisco getting rid of its line of Flip mini video cameras? According to the Consumer Electronics As…
