Bio: Steve Woodruff
If Steve Woodruff is the Connection Agent. He connects people with their purpose, their message, and with other people in order to create an ever-growing Opportunity Network. He writes at the Connection Agent blog.
Steve is an unusual hybrid of conceptualizer, strategist, marketer, analyst, wordsmith, semi-techie, and all-around decent fellow, except when there's bad coffee or lousy wine.
He is an active collaborator in the social media world, having participated in several group-authored books and blogs.
Steve is a 24+ year veteran of business development in the healthcare sector, fulfilling roles in sales, marketing, communications, and product development. Since 2006 Steve has been a consultant-entrepreneur, focusing on pharmaceutical training and communications through his company Impactiviti. His recommended referral business model is now being extended into other business sectors under the Connection Agent persona. His wife and 5 boys can't quite tell you what exactly he does for a living, but since his clients and partners seem happy, they're cool with it.
Posts by Steve Woodruff:
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I’M PURSUING (niche) DOMINATION!!,
08 Dec 2008 in Featured Posts
When you start out in business, if you’ve got some moxie and some drive, you secretly pursue (and sometimes openly brag about) World Domination! You’re going to be the Donald Trump of whatever! Your name will be in lights! You’ll lose track of the…
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Personal Branding: What’s Your Value-Add?,
18 Nov 2008 in Featured Posts
There’s been a bit of buzz in the blogosphere of late about “personal branding” (if you want to catch up on the kerfuffle, kicked off my occasional blogging provocateur Geoff Livingston, you can pick up the thread here and here and here and here and…
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Arounding the Boss,
20 Oct 2008 in Featured Posts
You’re an employee of a company. You’re on LinkedIn, you’re blogging on themes of professional interest, you’re Twittering. Suddenly, your boss “gets it” (yay!) and wants to do the social media thing also.
Great, right? But then you get the connect…
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Do You Have an Opportunity Net(work)?,
14 Oct 2008 in Featured Posts
Some months ago, I wrote a blog post (on my pharmaceutical consulting blog) on the importance of professional networking, especially as a “safety net” during times of corporate uncertainty.
There was always this vague discomfort that I was only te…
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Return On Whatever,
07 Oct 2008 in Featured Posts
In my last Daily Fix post (Marketing Swagger), one of the readers left a comment about whether or not business was transacted with a company that had provided a particularly useful bit of “swag.” I replied with a lighthearted retort about RoS (Return…
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Marketing Swagger,
30 Sep 2008 in Featured Posts
Got swag? Tchotchkes? Are giveaways part of your marketing strategy, in hopes of creating an enduring impression?
I will make a public confession: I like swag. On the (now rare) occasions that I go to tradeshows, I love picking up interesting toys,…
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(Don’t) Make a Name for Yourself,
24 Sep 2008 in Featured Posts
A major goal of any marketing endeavor is to “get your name out there.” Sometimes, however, companies make grave errors in the name that they have chosen to promote.
We’ve all seen companies named for their founder(s). Lehman Brothers. BlessingWhit…
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Dirty Leaders are Good! (Sometimes),
17 Sep 2008 in Featured Posts
It’s dirt season here in the United States. Every four years, potential political leaders emerge, to run through the gauntlet of attacks, smears, and mud-slinging; detractors maligning and defenders aligning, all part of the indispensable, ugly, and…
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Laundry List Marketing,
12 Sep 2008 in Featured Posts
It happened again today.
I was directed to the website of a small business, and once again, saw the dreaded laundry list.We do this. And this. And this. And this. And this. And, oh, also that. Here’s the whole list of keywords, in fact.
Branding b… -
Do You Pass the T-shirt Test?,
02 Sep 2008 in Featured Posts
This morning, I selected from my vast wardrobe a shirt that sometimes earns a few comments at the gym – my light green Krispy Kreme doughnuts t-shirt. Coincidentally, I also poured my coffee into a Krispy Kreme mug. Realizing what I’d done, it was…
