Bio: Steve Woodruff
If Steve Woodruff is the Connection Agent. He connects people with their purpose, their message, and with other people in order to create an ever-growing Opportunity Network. He writes at the Connection Agent blog.
Steve is an unusual hybrid of conceptualizer, strategist, marketer, analyst, wordsmith, semi-techie, and all-around decent fellow, except when there's bad coffee or lousy wine.
He is an active collaborator in the social media world, having participated in several group-authored books and blogs.
Steve is a 24+ year veteran of business development in the healthcare sector, fulfilling roles in sales, marketing, communications, and product development. Since 2006 Steve has been a consultant-entrepreneur, focusing on pharmaceutical training and communications through his company Impactiviti. His recommended referral business model is now being extended into other business sectors under the Connection Agent persona. His wife and 5 boys can't quite tell you what exactly he does for a living, but since his clients and partners seem happy, they're cool with it.
Posts by Steve Woodruff:
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What’s The Scoop at Ben & Jerry’s?,
16 Sep 2009 in Featured Posts
Last week, I had the pleasure of spending a few days of downtime in Vermont (with my family), and one of the must-sees in that state is, by all accounts, the Ben & Jerry ice cream headquarters.
So we went. And it was a great display of powerful bra…
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Have You Cleaned Your Computer?,
18 Aug 2009 in Featured Posts
I freely confess that I have a love-hate relationship with marketing….
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Getting Started with Social Networking,
08 Jun 2009 in Featured Posts
It can be a bewildering task for those just getting started with social media/on-line networking. What should I expect? What networks to join? What are the “rules”? How do I begin?
Fortunately, there is help – the social networking crowd is very gi…
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More is Better. Or Not.,
03 Jun 2009 in Featured Posts
The industry I work most closely with, pharmaceuticals, is being forced to question its sales model. Over the years, pharma focused on “reach & frequency” – more sales reps repeating the brand message more times to more doctors. This led to an arms…
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Are You a ‘Connection Collector’?,
11 May 2009 in Featured Posts
You’ve seen them. The links to tiresome posts proclaiming that you, too, can “gain 8,000 Twitter followers in 30 days!” As if that suddenly makes you a social networker….
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Making Money Making Matches,
30 Mar 2009 in Featured Posts
Perhaps your view of a matchmaker is colored by the yenta from Fiddler on the Roof:
Tzeitel: But Mama, the men she [yenta] finds. The last one was so old and he was bald. He had no hair.
Golde: A poor girl without a dowry can’t be so particular. You … -
‘So a Couple of Neurons Walked into a Bar…’,
09 Mar 2009 in Featured Posts
I’m a neuron….
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Social Media Salsa Meets Pharma Waltz,
17 Feb 2009 in Featured Posts
Recently, I participated in the ePharma Summit, an annual event for promote (and bemoan) the current state of eMarketing in the pharmaceutical industry. This year’s event had more of an emphasis on social media, and I spoke as part of a panel on that…
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I’m Not Your Catcher,
21 Jan 2009 in Featured Posts
Thanks again for the pitch. For the billboard fastball. For the 30-second breaking ball. For that nice banner ad, fluttering just inside my attention zone. Now, it’s time that you knew something. I’m done as your catcher.
For a while, I was enslave…
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The Strategic Serendipity of Social Media,
06 Jan 2009 in Featured Posts
I have a social media strategy (actually, multiple strategies), though I’m not going to tell you about it/them in this post. I daresay that virtually all of us who are businesspeople using social media/community networking tools have some sort of…
