Bio: Steve Woodruff
If Steve Woodruff was a radio, his channel presets would be tuned to Effective Communications stations. Whatever the vehicle - advertising, marketing, branding, social media, training - he is passionate about the principles of effective communication, and writes about them on his Stickyfigure blog.
Steve is an unusual hybrid of conceptualizer, strategist, branding
guru, analyst, wordsmith, semi-techie, and all-around decent fellow, except when there's bad coffee or lousy wine.
He is an active collaborator in the social media world, having participated in several group-authored books and blogs.
Steve is a 23+ year veteran of business development in the healthcare sector, fulfilling roles in sales, marketing, communications, and product development. Since 2006 Steve has been a consultant-entrepreneur, focusing on pharmaceutical training and communications through his company Impactiviti. His wife and 5 boys can't quite tell you what exactly he does for a living, but since his clients and partners seem happy, they're cool with it.
Posts by Steve Woodruff:
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Home Sweet Home Brands,
09 Mar 2010 in Branding& Customer Relationships& Featured Posts& Marketing& Product and Services Marketing& Word of Mouth Marketing
In recent days, I’ve been struck by how powerful the sense of “home” can be. Home is familiar, comfortable, irreplaceable. There’s an undeniable “belongingness” that can’t be replicated.
Stepping off on a hike last fall in New Hampshire, I was ove…
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So What?,
15 Feb 2010 in Advertising& Featured Posts& Headline& Marketing& Product and Services Marketing& Promotional Strategies& Small Business Marketing
I’ve been driving past this billboard for months now, and every time I see it, there is a visceral negative reaction in my marketing gut.
Exit Realty is Growing: So what? What’s in it for me?
If your company is growing in some form or another, …
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In Your (North) Face,
21 Jan 2010 in Advertising& Branding& Customer Behavior& Featured Posts& Graphic Design and Packaging& Marketing
I was sitting in church last week, fighting distraction because there was a brand in my face.
Specifically, in was North Face—their logo emblazoned on four jackets, all within 3 rows of me and all in my line of sight. I even sneaked out my iPhon…
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Disperse the Jargon Cloud,
07 Jan 2010 in FeaturedPosts
An executive in a technology/marketing company recently asked me to review some copy for new marketing pieces that are supposed to explain the company’s offerings to prospective customers.
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What’s The Scoop at Ben & Jerry’s?,
16 Sep 2009 in Featured Posts
Last week, I had the pleasure of spending a few days of downtime in Vermont (with my family), and one of the must-sees in that state is, by all accounts, the Ben & Jerry ice cream headquarters.
So we went. And it was a great display of powerful bra…
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Have You Cleaned Your Computer?,
18 Aug 2009 in Featured Posts
I freely confess that I have a love-hate relationship with marketing….
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Getting Started with Social Networking,
08 Jun 2009 in Featured Posts
It can be a bewildering task for those just getting started with social media/on-line networking. What should I expect? What networks to join? What are the “rules”? How do I begin?
Fortunately, there is help – the social networking crowd is very gi…
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More is Better. Or Not.,
03 Jun 2009 in Featured Posts
The industry I work most closely with, pharmaceuticals, is being forced to question its sales model. Over the years, pharma focused on “reach & frequency” – more sales reps repeating the brand message more times to more doctors. This led to an arms…
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Are You a ‘Connection Collector’?,
11 May 2009 in Featured Posts
You’ve seen them. The links to tiresome posts proclaiming that you, too, can “gain 8,000 Twitter followers in 30 days!” As if that suddenly makes you a social networker….
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Making Money Making Matches,
30 Mar 2009 in Featured Posts
Perhaps your view of a matchmaker is colored by the yenta from Fiddler on the Roof:
Tzeitel: But Mama, the men she [yenta] finds. The last one was so old and he was bald. He had no hair.
Golde: A poor girl without a dowry can’t be so particular. You …
