If Steve Woodruff is the world's only Clarity Therapist. He connects people with their purpose, their message, and with other people in order to create new business opportunities. He writes at the Clarity Therapy blog.
Steve is an unusual hybrid of conceptualizer, strategist, marketer, analyst, wordsmith, semi-techie, and all-around decent fellow, except when there's bad coffee or lousy wine.
He is an active collaborator in the social media world, having participated in several group-authored books and blogs.
Steve is a 26+ year veteran of business development in the healthcare sector, fulfilling roles in sales, marketing, communications, and product development. Since 2006 Steve has been a consultant-entrepreneur, focusing on pharmaceutical training and communications through his company Impactiviti. His recommended referral business model is now being extended into other business sectors under the Connection Agent persona. His wife and 5 boys can't quite tell you what exactly he does for a living, but since his clients and partners seem happy, they're cool with it.
Steve can also be found on Twitter, LinkedIn.
Four Must-Haves for Enlightening Your Customers,
26 Feb 2013 in Branding& Featured Posts& Headline& Marketing& Marketing Strategy& Small Business Marketing
If you want customers to converse with you, and about you, you’d better enlighten them first and foremost. (No, I’m not talking about bringing your customers up to a mountaintop so they can converse with a mystic.)
We all operate on perpetual info…
Consider Creating a You-Based Business,
04 Feb 2013 in Branding& Featured Posts& Headline& Small Business Marketing
Most folks end up working in an office-based business, though a growing number of people are working virtually. And for some, the dream is a home-based business.
But in each of these cases, on the left side of the hyphen is a location. Is that rea…
Are You Referable?,
14 Aug 2012 in Buzz Marketing& Customer Behavior& Customer Relationships& Featured Posts& Headline& Small Business Marketing& Word of Mouth Marketing
The holy grail of any business is be referable (i.e., to have new clients show up because of positive word-of-mouth from existing customers).
There is no shortcut to becoming referable. We have to earn it. At minimum, we need to have at least the …
How to Fight Fog and Overcome Clarity Deficit Disorder,
26 Jul 2012 in Branding& Featured Posts& Headline& Marketing& Small Business Marketing& Strategy and Tactics
Given the vast amount of information and noise that occupies the minds of our customers each day, you might be accurate in saying that one of our toughest competitors is Marketplace ADD (Attention Deficit Disorder).
You know that constant stream o…
4 Ways to Capture Me & Make Me a Buyer Forever,
03 Feb 2011 in Featured Posts& Headline& Marketing& Sales& Strategy and Tactics
In chess, there’s only one way to win: Capture your opponent’s pieces. Marketing is similar, because, unless you capture people with your message and your value proposition, you won’t win. So how would you capture me, and make me a buyer?
How to Get Lost in the Crowd,
18 Jan 2011 in Branding& Featured Posts& Headline& Marketing& Marketing Strategy& Segmentation and Targeting& Small Business Marketing
It’s doubtful that any small business owner sits down to compose a business plan and starts the list with a No. 1 priority such as: Get lost in the crowd.
Yet, it would almost seem that many people, when naming their companies or coming up wit…
What Are You Doing? And Why Are You Doing It?,
14 Jan 2011 in Branding& Featured Posts& Headline& Marketing& Product and Services Marketing
Some years ago, I was listening to a taped presentation by an educator, who was advocating the rather unconventional notion that we should adapt our teaching style to the child’s learning style.
She summed up her approach by asking this rather…
4 Steps to Launching a Successful Twitter Chat,
19 Oct 2010 in Blogging& Featured Posts& Headline& Marketing Leadership& Marketing Thought Leadership& Social Media
Lisa Petrilli and I launched the inaugural edition of #LeadershipChat on Tuesday, Oct. 12, at 8 p.m. Eastern standard time.
It surpassed our wildest expectations.
More than 180 people from around the world joined in the conversation, and mor…
Your Results Will Vary,
21 Sep 2010 in Customer Behavior& Featured Posts& Headline& Marketing& Product and Services Marketing
You’ve heard it a thousand times, tacked onto the end of some cheesy promotional item: Charlene lost 700 pounds—this may not be representative of every customer’s experience. Your results may vary.
Your results may vary? In other words, I’m a re…
Provide Blog-Worthy Service,
02 Jul 2010 in Blogging& Branding& Customer Behavior& Customer Relationships& Featured Posts& Marketing& Product and Services Marketing& Promotional Strategies& Social Media& Word of Mouth Marketing
In recent weeks, I’ve been on the receiving end of customer service that was so exceptional, a blog post was warranted.
In one case, it was a local restaurant that made an anniversary extremely memorable. In the other, it was a hotel/resort that r…