Bio: Steve Woodruff
If Steve Woodruff is the Connection Agent. He connects people with their purpose, their message, and with other people in order to create an ever-growing Opportunity Network. He writes at the Connection Agent blog.
Steve is an unusual hybrid of conceptualizer, strategist, marketer, analyst, wordsmith, semi-techie, and all-around decent fellow, except when there's bad coffee or lousy wine.
He is an active collaborator in the social media world, having participated in several group-authored books and blogs.
Steve is a 24+ year veteran of business development in the healthcare sector, fulfilling roles in sales, marketing, communications, and product development. Since 2006 Steve has been a consultant-entrepreneur, focusing on pharmaceutical training and communications through his company Impactiviti. His recommended referral business model is now being extended into other business sectors under the Connection Agent persona. His wife and 5 boys can't quite tell you what exactly he does for a living, but since his clients and partners seem happy, they're cool with it.
Posts by Steve Woodruff:
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4 Ways to Capture Me & Make Me a Buyer Forever,
03 Feb 2011 in Featured Posts& Headline& Marketing& Sales& Strategy and Tactics
In chess, there’s only one way to win: Capture your opponent’s pieces. Marketing is similar, because, unless you capture people with your message and your value proposition, you won’t win. So how would you capture me, and make me a buyer?
1. Captu…
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How to Get Lost in the Crowd,
18 Jan 2011 in Branding& Featured Posts& Headline& Marketing& Marketing Strategy& Segmentation and Targeting& Small Business Marketing
It’s doubtful that any small business owner sits down to compose a business plan and starts the list with a No. 1 priority such as: Get lost in the crowd.
Yet, it would almost seem that many people, when naming their companies or coming up wit…
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What Are You Doing? And Why Are You Doing It?,
14 Jan 2011 in Branding& Featured Posts& Headline& Marketing& Product and Services Marketing
Some years ago, I was listening to a taped presentation by an educator, who was advocating the rather unconventional notion that we should adapt our teaching style to the child’s learning style.
She summed up her approach by asking this rather…
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4 Steps to Launching a Successful Twitter Chat,
19 Oct 2010 in Blogging& Featured Posts& Headline& Marketing Leadership& Marketing Thought Leadership& Social Media
Lisa Petrilli and I launched the inaugural edition of #LeadershipChat on Tuesday, Oct. 12, at 8 p.m. Eastern standard time.
It surpassed our wildest expectations.
More than 180 people from around the world joined in the conversation, and mor…
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Your Results Will Vary,
21 Sep 2010 in Customer Behavior& Featured Posts& Headline& Marketing& Product and Services Marketing
You’ve heard it a thousand times, tacked onto the end of some cheesy promotional item: Charlene lost 700 pounds—this may not be representative of every customer’s experience. Your results may vary.
Your results may vary? In other words, I’m a re…
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Provide Blog-Worthy Service,
02 Jul 2010 in Blogging& Branding& Customer Behavior& Customer Relationships& Featured Posts& Marketing& Product and Services Marketing& Promotional Strategies& Social Media& Word of Mouth Marketing
In recent weeks, I’ve been on the receiving end of customer service that was so exceptional, a blog post was warranted.
In one case, it was a local restaurant that made an anniversary extremely memorable. In the other, it was a hotel/resort that r…
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Home Sweet Home Brands,
09 Mar 2010 in Branding& Customer Relationships& Featured Posts& Marketing& Product and Services Marketing& Word of Mouth Marketing
In recent days, I’ve been struck by how powerful the sense of “home” can be. Home is familiar, comfortable, irreplaceable. There’s an undeniable “belongingness” that can’t be replicated.
Stepping off on a hike last fall in New Hampshire, I was ove…
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So What?,
15 Feb 2010 in Advertising& Featured Posts& Headline& Marketing& Product and Services Marketing& Promotional Strategies& Small Business Marketing
I’ve been driving past this billboard for months now, and every time I see it, there is a visceral negative reaction in my marketing gut.
Exit Realty is Growing: So what? What’s in it for me?
If your company is growing in some form or another, …
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In Your (North) Face,
21 Jan 2010 in Advertising& Branding& Customer Behavior& Featured Posts& Graphic Design and Packaging& Marketing
I was sitting in church last week, fighting distraction because there was a brand in my face.
Specifically, in was North Face—their logo emblazoned on four jackets, all within 3 rows of me and all in my line of sight. I even sneaked out my iPhon…
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Disperse the Jargon Cloud,
07 Jan 2010 in FeaturedPosts
An executive in a technology/marketing company recently asked me to review some copy for new marketing pieces that are supposed to explain the company’s offerings to prospective customers.
…
