Bio: Steve Olenski
@steveolenski is the Creative Director of Digital Services for The Star Group. He's worked on everything from a Super Bowl TV spot to a mom & pop radio spot & all points in between. He doesn't drink. He doesn't smoke. He doesn't use foul lang... well he doesn't drink or smoke... He is a naturally curious and opinionated person who's had to fight his way (sometimes literally) for everything he's achieved professionally. And if it were not for his Rock (AKA his wife), he would not be here today... he would still be stocking shelves, not that there's anything wrong with that...
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Posts by Steve Olenski:
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The Biggest Challenge for Marketers: Engagement,
09 Feb 2012 in Featured Posts& Marketing& Marketing Strategy& Strategy and Tactics
A recent McKinsey Quarterly study revealed that having the ability to engage their customers and leverage those relationships is the No. 1 digitally related challenge facing marketers today.
The survey, which was conducted over a two-week peri…
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May the Force Be With You: Movie Quotes & Social Media,
14 Nov 2011 in Featured Posts& Marketing
A while back, the American Film Institute released its list of the Top 100 Movie Quotes of all time. And me being me—severely over-caffeinated and somewhat demented yet all the while well-meaning—decided it was time to take some quotes and apply…
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Listen Up, People! Consumers Are Being Duped,
04 Aug 2011 in Customer Behavior& Customer Relationships& Featured Posts& Headline& Marketing& Strategy and Tactics
I’ve reached the end of the line, my limit has been breached, as it were.
I have had enough, and I can’t stand no more.
I’m talking about ads, commercials, spots, whatever cool vernacular you want to use to describe the visual medium that…
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Baby, We Were Born to Market: Springsteen on Social Media Marketing,
11 Jul 2011 in 1& Featured Posts& Headline& Marketing& Social Media& Strategy and Tactics
For those of you living under a rock, longtime member of Bruce Springsteen’s E Street Band saxophonist Clarence Clemons passed away at the age of 69 a few weeks ago from complications following a stroke. In honor of The Big Man’s passing, I give…
