Named one of the Top 100 Influencers In Social Media (#41) by Social Technology Review and a Top 50 Social Media Blogger by Kred, Steve Olenski
is a senior content strategist at Responsys
, a leading global provider of on-demand email and cross-channel marketing solutions.
He has worked on everything from a Super Bowl TV spot to a Mom and Pop radio spot---and all points in between. He doesn't drink. He doesn't smoke. He doesn't use foul lang... well, he doesn't drink or smoke.
He is a naturally curious and opinionated person who's had to fight his way (sometimes literally) for everything he's achieved professionally. And if it were not for his rock (AKA his wife), he would not be here today. He would still be stocking shelves, not that there's anything wrong with that...
Follow @steveolenski on Twitter
CEOs Say One Thing About Social Media Then Do Another,
03 Jan 2013 in Featured Posts& General Management& Headline& Social Media
When discussing social media and its use, far too many CEOs are telling their employees—and the rest of the world for that matter—that they know their company needs to be “doing social” while not practicing what they preach on a personal level.
Why Pay Attention to Baby Boomers? Half of Adults Age 65 or Older Are Online,
21 Aug 2012 in Customer Relationships& Featured Posts& Headline& Marketing& Marketing Tools
This article is a not-so-subtle reminder to all marketers and advertisers that Baby Boomers have begun to creep into a new demographic, the same demographic that often correlates to a drop in attention and action from marketers and advertisers.
C-Level Exec, Improve Your Brand Image by Using Social Media,
21 Jun 2012 in Customer Relationships& Featured Posts& General Management& Marketing& Marketing Leadership& Social Media
I immediately thought of singer Billy Joel’s classic song, “A Matter of Trust,” when I read the findings of a study that revealed the ever-growing importance and need for C-level suite folks to use social media to engage its customers and prospects,…
The Biggest Challenge for Marketers: Engagement,
09 Feb 2012 in Featured Posts& Marketing& Marketing Strategy& Strategy and Tactics
A recent McKinsey Quarterly study revealed that having the ability to engage their customers and leverage those relationships is the No. 1 digitally related challenge facing marketers today.
The survey, which was conducted over a two-week peri…
May the Force Be With You: Movie Quotes & Social Media,
14 Nov 2011 in Featured Posts& Marketing
A while back, the American Film Institute released its list of the Top 100 Movie Quotes of all time. And me being me—severely over-caffeinated and somewhat demented yet all the while well-meaning—decided it was time to take some quotes and apply…
Listen Up, People! Consumers Are Being Duped,
04 Aug 2011 in Customer Behavior& Customer Relationships& Featured Posts& Headline& Marketing& Strategy and Tactics
I’ve reached the end of the line, my limit has been breached, as it were.
I have had enough, and I can’t stand no more.
I’m talking about ads, commercials, spots, whatever cool vernacular you want to use to describe the visual medium that…
Baby, We Were Born to Market: Springsteen on Social Media Marketing,
11 Jul 2011 in 1& Featured Posts& Headline& Marketing& Social Media& Strategy and Tactics
For those of you living under a rock, longtime member of Bruce Springsteen’s E Street Band saxophonist Clarence Clemons passed away at the age of 69 a few weeks ago from complications following a stroke. In honor of The Big Man’s passing, I give…