Bio: Stephen Denny
I've spent twenty years connecting brands to the wants & needs of technology users, as a consultant and as a front line executive managing the people, strategy and budgets at brand name companies like Sony, Onstar, Iomega and Plantronics.
This generally means that I've spent a lot of time saying "no" to very charming people and defending very creative marketing ideas in front of people who don't always laugh at my jokes.
What else can I tell you? I've lived and worked in the US and Japan, hold multiple patents, have lectured at top graduate schools and industry forums, and have a Wharton MBA, the diploma for which is somewhere in my office.
My consulting business is focused on helping consumer technology companies nail their branding so they get through the ambient noise in the market, as well as guiding them in how to win in the trenches of the channel, where all business battles are won or lost.
What you see on my blog, StephenDenny.com, is what I've netted out of the conversations I get to have with lots of smart people. Drop in and comment at your convenience ~!
Posts by Stephen Denny:
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How 1984 Influences 2008,
21 Mar 2007 in Featured Posts
Dear CMO: I won’t go political. Not here, not anywhere. We keep our political rants well away from our marketing discussions just like we keep our peas from touching our carrots. Usually. Sometimes, succotash happens. But someone has to give a great…
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Branded Content: From Class to Kitsch (and Back Again),
13 Mar 2007 in Featured Posts
Dear CMO: Remember the days of Mutual of Omaha’s Wild Kingdom, where Marlin Perkins would show us the cruel world of the African savannah from the relative safely of his helicopter, always in his immaculately clean, pressed and pleated khakis, while…
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Strange Bedfellows in the War on Piracy,
01 Mar 2007 in Featured Posts
Dear CMO: The exigencies of rapidly evolving markets often create strange bedfellows. One look no further than the wild west of the entertainment industry to see as many examples as you care to read.
Apple suggests DRM-free music to the major label…
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Rebranding at the DNA Level,
27 Feb 2007 in Featured Posts
Dear CMO: It seems a bit stereotypical for the new CMO to make his or her presence felt by quickly strangling the mascot, changing the tagline and firing the old ad agency. I see over at Spike’s place that Bank of America has just shed its tag line…
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In Praise of the CEO,
05 Feb 2007 in Featured Posts
Dear CMO: Why do the mis-steps of our leaders get so much press? Why do we spend more time watching CEOs who have fallen into the potato salad on YouTube than the ones who are quietly leading their companies through troubled waters? This is…
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How to Make Things Even Worse (Post Mortem Edition),
02 Feb 2007 in Featured Posts
Dear CMO: A large part of the dust storm has settled at this point over the now infamous Aqua Teen Hunger Force case study in how not to execute a campaign and wow your client. I won’t rehash the facts of the case, which are all-too-well-known at…
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Killing Giants, Redux,
30 Jan 2007 in Featured Posts
Dear CMO: First, a confession. When I wrote the memo on “Killing Giants, Part 1″, I didn’t actually have a “Part 2″ in mind. I was just hoping that things would progress along and new thoughts would quickly come to mind. Thankfully, a few good…
