Bio: Stephen Denny
I've spent twenty years connecting brands to the wants & needs of technology users, as a consultant and as a front line executive managing the people, strategy and budgets at brand name companies like Sony, Onstar, Iomega and Plantronics.
This generally means that I've spent a lot of time saying "no" to very charming people and defending very creative marketing ideas in front of people who don't always laugh at my jokes.
What else can I tell you? I've lived and worked in the US and Japan, hold multiple patents, have lectured at top graduate schools and industry forums, and have a Wharton MBA, the diploma for which is somewhere in my office.
My consulting business is focused on helping consumer technology companies nail their branding so they get through the ambient noise in the market, as well as guiding them in how to win in the trenches of the channel, where all business battles are won or lost.
What you see on my blog, StephenDenny.com, is what I've netted out of the conversations I get to have with lots of smart people. Drop in and comment at your convenience ~!
Posts by Stephen Denny:
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2 Reasons Why We Root for Underdogs … and One Reason Not To,
03 Feb 2011 in Branding& Content& Featured Posts& Headline& Market Research& Strategy and Tactics
We love to see upstarts win. Whether we’re rooting for our favorite team that finally makes it to the Super Bowl; watching a favorite underground band that has become known; or choosing an up-and-coming vendor over the industry standard, there’s…
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Make These 5 Mental Shifts & Start Seeing the Opportunities Around You,
20 Jan 2011 in Featured Posts& Headline& Strategy and Tactics
We’re all looking for ways to get that jump on the competition or trying to figure out how they keep getting that jump on you. Sometimes, both.
The problem is that we don’t know how to do it.
We’re looking for a missing owner’s manual …
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3 Rules for Rule-Breaking Products,
07 Jan 2011 in Customer Relationships& Featured Posts& Headline& Product and Services Management& Product and Services Marketing& Strategy and Tactics
There are some products that upon first glance by consumers are just “not for me,” such as communication headsets, wheeled luggage, bicycle helmets, and minimalist shoes. And if you’ve ever been responsible for “that product,” you know how…
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Create Truisms and Make Every Touch-Point Count,
24 Aug 2010 in Featured Posts& Marketing& Strategy and Tactics
Do you know what an Eigen Value is?
“This sentence has five words.” That’s an Eigen Value. A self-defining entity, something unarguable. A truism.
When you say something like, “This sentence has lots and lots of words and syllables,” …
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Arm Punches & War Dances: Building a Brand Ritual,
01 Jul 2010 in Featured Posts& Headline& Marketing& Marketing Leadership& Promotional Strategies& Strategy and Tactics
The All Blacks perform the haka, a Maori traditional war dance, before each match and even their opponents play an unwitting part.
Porsche drivers flash their lights at each other while MINI drivers tend to wave. Volkswagen just wants us to punch …
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‘Satisficing’ and the Death of Good Ideas,
10 Aug 2009 in Featured Posts
We all do it. Regardless of how pragmatic, ego-less and open-minded we think we are, none of us are innocent here. We “satisfice.” Satisficing is the reason your elevator pitch failed after the first ten seconds, your product positioning was met with…
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Note to CMO: Creating Trance States,
21 Jul 2009 in Featured Posts
Dear CMO:…
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Note to CMO: In Praise of Mono-Tasking,
06 Jul 2009 in Featured Posts
Dear CMO:…
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Coca-Cola’s New PlantBottle?,
01 Jun 2009 in FeaturedPosts
As the principal of a design firm with package design as a core competency, these are exciting times. We are seeing greater sustainable packaging innovations and they’re coming at a faster clip these days. I recently blogged about SunChips new…
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What’s the Definition of ‘WE’?,
20 Mar 2009 in Featured Posts
We watch a commercial of a four-year-old take a digital photograph, upload it to her computer and then email it to her parents. If you’re moderately technical parent, then your kids probably do this all the time.
You’d see this commercial and think…
