Bio: Stephanie Miller
Posts by Stephanie Miller:
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How to Rev Up Your Email List’s Growth through Social Sharing,
05 Aug 2011 in Campaign Management& Customer Relationships& Email Marketing& Featured Posts& Headline& Marketing Automation& Segmentation and Targeting
Want to grow a large and active email file? Get your subscribers to talk it up. Just as in any other marketing, word of mouth promotion for your email program can be a very effective strategy.
This is the best argument I’ve seen for the value of …
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I’m Water, You’re Glue: 8 Ways Email Is the Sticky Stuff of Digital Dialog,
24 Jan 2011 in Campaign Management& Content& Content Marketing& Email Marketing& Featured Posts& Headline
When email marketing was a child, it wanted to be all about information. Content fairly burst from subscriber in-boxes like so many rollicking games in the backyard. Broadcasts filled with news, product updates, what’s on sale, and why certain…
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3 Steps for Clearing Hurdles to an Ultra-Managed Inbox,
19 Aug 2010 in Content Marketing& Direct Marketing& Email Marketing& Featured Posts& Headline
E-mail mailbox providers are marketers, too. Shocking to remember, I know. Yet, the product managers at the global mailbox providers like Yahoo!, Hotmail/MSN and Gmail have been busy trying to make their email services more valuable to…
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The Practice of ‘Why?’,
17 May 2010 in Advertising& Branding& Campaign Management& Content& Content Marketing& Customer Relationships& Direct Marketing& Email Marketing& Featured Posts& General Management& Headline& Integrated Marketing Communications
We operate in a new era of marketing that is much more egalitarian than in the past. Consider these new realities:
Message Source: Buyers consume information about brands from a variety of sources, much of it produced by people outside the…
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Best Place to Get an Email Budget in 2010: Steal It,
28 Apr 2010 in Content Marketing& Customer Relationships& Direct Marketing& Email Marketing& Featured Posts& General Management& Integrated Marketing Communications& Marketer& Marketing& Marketing Leadership& Marketing Strategy& Marketing Thought Leadership& Metrics & ROI& Planning and Measurement
Marketing budgets are up this year, according to Winterberry Group, but the email channel may not see the benefit. It will depend on the tenacity and integration of email marketing into both customer acquisition and retention innovations.
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Half of Global Email Users Knowingly Click on Spam,
01 Apr 2010 in Content& Direct Marketing& Email Marketing& Featured Posts& Headline& Integrated Marketing Communications& Market Research& Marketer& Marketing& Marketing Strategy& Marketing Thought Leadership
With so many of us marketers doing all we can to avoid looking like spammers, it’s very disheartening to learn that some consumers willingly click on spam!
In fact, nearly half (43%) of email users in North America and Western Europe say they have…
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An Email Marketing Upgrade for 2010: Are You In?,
22 Mar 2010 in Content& Customer Relationships& Direct Marketing& Featured Posts& Headline& Marketer& Marketing& Marketing Leadership& Marketing Strategy& Social Media
I’m calling a time out for general celebration among the email marketing people! You are invited!
The good news is that while many marketers still don’t use segmentation or keep their files particularly clean, marketers are planning to adopt mor…
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Permission As an Email Marketing Engagement Strategy,
11 Feb 2010 in Content& Customer Relationships& Featured Posts& Headline& Marketing Strategy
Is it better to get permission up front for your email marketing program, or just beg for forgiveness later?
The short answer is YES, of course it’s better to get permission. It’s always better to get permission. Permission is the first st…
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A Real Blind Spot For Too Many Email Marketers,
21 Dec 2009 in Featured Posts
Do you know how much of your email marketing actually reaches the inbox? Seems like a simple question, right? I’m finding, however, that this is a real blind spot that is significantly hurting many email marketers’ results and revenue.
Please take …
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Are Email Preference Centers Worth It?,
19 Nov 2009 in Featured Posts
Add global compliance and cultural custom to the list of why email preference centers are really hard to sell internally and build well. I had a meeting this morning where we started to list out all the different country and local laws governing…
