Stephan M. Spencer, M.Sc., is the founder and president of Netconcepts, a full-service interactive agency with specialization in search engine optimization, e-commerce, email marketing, and Web site auditing. Founded in 1995, his company services clients including the Discovery Channel, Guild.com, Abbey Press, Cabela’s, Skechers, LL Bean, Home Visions, Wards, Expedia.com.au, Pottery Barn Kids & Teen, Zappos, Northern Tool, and others.
He is a frequent speaker at Internet conferences around the globe for organizations such as the DMA, Shop.org, Jupiter Media (Search Engine Strategies), IQPC, IIR, WBR (Etail) and others. His speaking engagements have taken him to such places as Berlin, London, Toronto, Santiago, Auckland, New York, Chicago, San Francisco and Los Angeles among others.
Stephan is a Senior Contributor for MarketingProfs and a columnist for Practical eCommerce and Search Engine Land. He’s contributed to Multichannel Merchant, DM News, Catalog Success, Catalog Age, Unlimited, and others.
Stephan is co-author of Analyst Report "State of Search Engine Marketing 1.0" published by Catalog Age.
In adddition to blogging here, Stephan also blogs at Stephan Spencer's Scatterings, Natural Search Blog, Changes for Good, Google, I Suggest..., and Business Blog Consulting.
Drawbacks of Outsourcing to India or China,
08 May 2008 in Featured Posts
The cost savings of outsourcing low-level work overseas to countries like India, China, and the Philippines can look pretty attractive. But it’s folly.
The lack of language skills among the outsourced employees can lead to misunderstandings, lost c…
Blog + AdSense + SEO: So Easy, It’s Child’s Play,
16 Aug 2007 in Featured Posts
In answer to the question, “Can one earn a living blogging?” we turn to Chloe Spencer, my teenage daughter, who recently presented her blogging-for-profit story at the Professional Blogging: Ways and Means session at the BlogHer conference to an…
My New Year’s Resolution: Getting Organized with GTD,
01 Jan 2007 in Featured Posts
I’ve read most of the excellent book “Getting Things Done” by productivity guru David Allen. And now I’m ready to transform the way I work and live — to get everything out of my head and into a system….
I want my mind clear so that I can be at m…
Your Static Web Site on Steroids, Thanks to WordPress,
20 Dec 2006 in Featured Posts
Any web site can benefit from running on a blog platform such as WordPress, just from the SEO (search engine optimization) benefits alone…
tag clouds which provide keyword-rich text link navigation (when using Ultimate Tag Warri…
Dipping Your Toes into the Blogosphere,
22 Nov 2006 in Featured Posts
The prospect of business blogging can terrify the inexperienced blogger. They may wonder: “What if I do it badly?” “What if I somehow manage to damage or destroy my or my company’s reputation?!” Scary thought! But once you start blogging, I think you…
Blogging Your Way to the Top of the Search Engines,
10 Nov 2006 in Featured Posts
Getting high rankings with a blog is child’s play — with the right mentor by your side and tools at hand. With a few hours of SEO training, my 15-year-old daughter cracked the code on making money while she sleeps! How…?
A search engine optimize…