Bio: Spike Jones
Spike Jones
Firestarter
Brains on Fire
Spike Jones hails from the Lone Star state, where they brainwash you at an early age to take pride in who you are and where you're from (and they sure got a hold of him). After graduating from Baylor University with a Bachelor of Arts in Environmental Studies and a Bachelor of Arts in Journalism, he bounced around the country and finally landed in the Southeast over at the naming and identity company of Brains on Fire (www.brainsonfire.com).
He began his career there as a copywriter, crafting compelling stories for national and international clients. And while Spike still enjoys wordsmithing, he is now involved on the creative strategy side of the business from insight to the creation of word of mouth movements to building regional and national identities for companies across many industries. Brands he’s helped strengthen include BMW, Rawlings Sporting Goods, Dagger Kayaks, Don Pablo’s Mexican Restaurants, Fiskars Brands, Yakima, Perception Kayaks and Rage Against the Haze (South Carolina’s youth-led anti-tobacco movement).
Spike has been a speaker at national and local events and is the main contributor to the Brains on Fire group blog (www.brainsonfire.com/blog), which discusses current naming, identity and word of mouth issues and trends. It is also among the top read and resourced blogs in the marketing industry
When he’s not around his favorite people in the world (his fellow Brains on Fire-mates) or traveling around the country, you can find Spike out for a run flanked by his 100 lb. Chocolate lab, Mud.
Contact info:
Brains on Fire
148 River Street, Suite 100
Greenville, SC 29601
864.676.9663
web: brainsonfire.com
blog: brainsonfire.com/blog
that fancy electronic mail: spike@brainsonfire.com
Posts by Spike Jones:
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Barriers of Entry are GOOD,
01 May 2008 in Featured Posts
Let’s talk about putting up barriers of entry to your latest Web 2-point-ohhhh project. I don’t know about you, but I’m getting invited to web apps and social networks that I’ve never even heard of before (and a lot of them sound the same to me)….
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What’s Under Your Fingernails?,
07 Apr 2008 in Featured Posts
So we had or annual “looking forward” meeting last month and you never know what the principals might have in store (besides the beer and wine, of course). This year was no different as we were presented with “Tequila Shots …. Brains on Fire…
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‘Good artists copy, great artists steal.’,
26 Mar 2008 in Featured Posts
Yep, you’re right. Pablo Picasso said it. And it still applies today. Even in the realm of word of mouth marketing.
We’ve seen it happen. A corporate giant wants their “own” Facebook. Or MySpace. Or whatever the flavor of the month is. And so they …
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Bashing Your Competition,
02 May 2007 in Featured Posts
I don’t watch much TV, but lately I’ve been noticing a lot of ads on the tube where companies call out their competition. And I have to tell you, it’s just one of those things that gets all stuck in my craw. So I have to ask: Why?
Why would you spe…
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Word of Mouth Training Wheels,
09 Apr 2007 in Featured Posts
Afraid you’re gonna fall and skin your knee on your first Word of Mouth Marketing outing? That’s fair. So why not strap on some training wheels first?
This whole “word of mouth” thing has picked up a lot of steam in the past two years and is really…
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Hitting Spec Creative in the Head with a Bat,
15 Feb 2007 in Featured Posts
So now you know how I feel about doing spec work to win new business, eh? It’s something we abandoned a long time ago, for many reasons.
The main one being that if we did the spec and won the account, we spent the next 6-12 months trying to recoup …
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Further Proof Traditional Advertising Is Losing its Grip,
22 Jan 2007 in Featured Posts
Even the most innovative, out-of-the-box (man I hate that phrase) ads aren’t pushing sales anymore. Let me back up….
I’m sure that by now you’ve seen those different Volkswagen ads where the people are just driving along talking about random thin…
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The Customer Generated Media Backlash,
20 Nov 2006 in Featured Posts
Ad agencies – large and small – are shakin’ in their boots and trying to turn the tide against the very people that they get paid to market to. Ironic, isn’t it…?
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Recently a lot of negativity towards Customer Generated Media (CGM) has been … -
The “WE” Mentality,
20 Oct 2006 in Featured Posts
I’m sitting here listening to a colleague have a conversation about a college football game this weekend. He keeps referring to the team as “we”….
And not only is he not on the football team …. he didn’t even go to that university.
I think it… -
Verizon Grows a Pair,
27 Sep 2006 in Featured Posts
The boys and girls over at MediaPost report that Verizon is planning to launch a “no-holds-barred blog” by the end of the year….
What does that mean? Either that Verizon wants to start a dialogue with their customers or that it’s open season on o…
