SETH GODIN is a bestselling author, entrepreneur and agent of change.
Godin is author of five (no, it's six! [no it's SEVEN] Free Prize Inside was published in early May, 2004 and All Marketers Are Liars was published in 2005) books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.
Unleashing the Ideavirus is the most popular ebook ever written. More than 1,000,000 people downloaded the digital version of this book about how ideas spread. Featured in USA Today, The New York Times, The Industry Standard and Wired Online, Ideavirus hit #4 on the Amazon Japan bestseller list, and #5 in the USA.
The Big Red Fez, Godin's take on web design, was the #1 ebook (worldwide) on Amazon for almost a year before it was published in paperback in 2002. The Miami Herald called it one of the best business books of the year.
Survival is Not Enough has made bestseller lists in Germany, the UK and the United States. With a foreword by Charles Darwin, this breakthrough book redefines what change means to anyone who works for a living. Tom Peters called it a, "landmark." The book was first excerpted in Fast Company, where Godin is a contributing editor.
His latest book, Purple Cow, was a New York Times and Wall Street Journal bestseller. It's all about how companies can transform themselves by becoming remarkable.
Seth is a renowned speaker as well. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.
Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998.
He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.
On Trade Shows,
17 May 2006 in Featured Posts
Michael Cader wonders…
* Why do you want your booth so crowded that I can’t walk through it? Why do you want people to walk through, grab something, and get the heck out?
* If I am standing in line waiting for an author/event, is anyone talking …
5 Things Every Marketer Should Realize,
01 May 2006 in Featured Posts
Here are five things I wish every marketer would realize (and a bonus that will make you feel important)….
1. You are not in charge. You used to be. You used to be able to dictate what people saw or heard or believed. Now, though, with all the ch…
“We wish Google didn’t exist.”,
17 Apr 2006 in Blogging& Featured Posts& Marketing Strategy& SEO Marketing& Website Development and Design
That was the phrase that got my attention….
I was talking to an exec at a 1999 new media company… one of those anchor tenants on the web, a big content website. She said something that, in retrospect was obvious, but so shocking it made me sit …
Marketing in the Car Business,
15 Apr 2006 in Customer Behavior& Customer Relationships& Featured Posts& General Management
Ford’s North American marketing chief, Cisco Codina, quoted in today’s Times, “There will always be early adapters…”
Actually, Cisco, the folks you mean to be talking about are “early adopters.” And the distinction is critical and demonstrates a …
The World As It Is,
12 Apr 2006 in Customer Relationships& Featured Posts& General Management
Two things marketers do…
1. Do the work necessary to be sure that your perception of the world is similar to the world as it is.
2. Create the stories (and the experiences to back them up) that change the world as it is.
Most marketers fail at #1…
Okay, viral, check.,
03 Apr 2006 in Featured Posts
Well, of course it had to happen. The marketing hordes are descending upon the passalong video…
…without really understanding what they’re doing. Check out this stupid Dancing Doughboy. It’s sort of like the original dancing baby, but without t…
The real story about a Super Bowl ad…,
30 Mar 2006 in Featured Posts
Britt Isaac writes in with this great before and after case study of a Super Bowl ad….
Start with this article about American HomeHealth Inc. of St. Petersburg, FL. Apparently, they blew their entire wad on the big game.
And now? Nothing.
Q: How Do I License This Great Idea?,
28 Mar 2006 in Featured Posts
A. Well, it depends.
It’s a classic story: basement inventor dreams up an idea, a product, a concept for a movie or even a new slogan for a company.
He’s sure, certain, positive, that the idea, in the right hands, has huge legs. And it’s the idea t…