Bio: Sebastian Tonkin
Sebastian Tonkin is Boingo Wireless’ director of advertising products and strategy, and leads the development of Boingo’s location-based advertising services and innovative Wi-Fi sponsorship campaigns.
Posts by Sebastian Tonkin:
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Three Reasons Why Cost per Engagement Advertising Rules,
20 Nov 2012 in Customer Behavior& Customer Relationships& Featured Posts& General Management& Headline& Marketing& Strategy and Tactics
Given all the competing ad content online, most online publishers have a hard time holding their audience’s attention. So how do you make your ads stand out from a sea of others? Do you use brighter colors? Create a better design? Use flash and…
