Bio: Scott Petinga
Scott has over 12 years of experience in creating effective marketing and business development solutions. His focus is on building brands with programs that strengthen the clients' equities and enhance the quality of consumer insights - the critical factor he believes in effective and impactful communications plans. This allows Scott to have a deep understanding of such attributes as consumer demographics, psychographics, technographic, personal needs, financial concerns, product preferences, drivers of satisfaction and loyalty, service preferences, as well as perceptions of the client’s brand and its competitors.
In addition, Scott has spent a tremendous amount of time managing all aspects of his clients’ direct-response and interactive campaigns from list management to measuring how effectively money was spent. His overall goal is always to ensure the client's message stands out from the clutter, whether it’s a standard postcard, dimensional mailer or e-mail campaign. The results? Enhanced customer loyalty, category leadership and bottom-line success.
Scott has also taught Web Marketing and Graphic Design courses throughout his career and was responsible for the success of individual students in the mastery of course material. He played a key role in the development of new classes, maintenance and updates of individual course materials and customized programs.
Notable clients include:
J. Walter Thompson
Ford Motor Company
3M
Polaris
Pfizer
Oster
Bank of America
Sovereign Bank
Center for Creative Studies
Sears
Mr. Coffee
Celebrity Cruises
Micrsosoft
Office Depot
The Home Depot
Lowes Homes Improvement
Sunbeam
US Bank
Merrill Lynch
Harrah's Entertainment
Visit his company Web site at http://www.petinga.com.
Posts by Scott Petinga:
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From CRM to CRN,
20 Apr 2007 in Featured Posts
It’s not a typo. For the last nine years, I’ve been engulfed in permission-based marketing and I’ve finally come to the conclusion that it’s more about nurturing a relationship — not necessarily trying to manage one.
From a technology standpoint, …
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Screwed by Virgin!,
14 Jun 2006 in Advertising& Featured Posts& Mobile Marketing
Virgin Mobile will launch a program dubbed “SugarMama” that allows customers to get 75 minutes of airtime FREE….
For those of you who are not familiar with Virgin Mobile, that basically equates to $7.50 or $0.10 per minute for the financially-cha…
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Can You Hear Me Now?,
10 May 2006 in Branding& Customer Relationships& Featured Posts& Mobile Marketing
As the adage goes there’s always a first time for everything….
So today all the advertisers out there who are responsible for allowing so much #@$& crap to get by can actually take a deep breath and relax as I focus my attention on what I conside…
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A Pair Of Morons,
09 May 2006 in Advertising& Featured Posts
One of the latest TV spots from Hershey wants us all to believe that their Take 5 Candy Bar is better than having any number of high-end products….
The commercial opens with two dumb-asses, looking stoned out of their minds, operating an arcade c…
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Buzzed Beyond Belief!,
02 May 2006 in Advertising& Featured Posts
Large companies aren’t the only one these days with dumb-ass advertising campaigns….
Take the latest print ads from Widmer Hefeweizen of Portland, Oregon for example.
What differentiates this beer from the competitors is not the complicated brewi… -
Coke: Finally Lost Its Fizz,
26 Apr 2006 in Advertising& Featured Posts& Global Marketing& Marketing Strategy
The number one carbonated beverage company in the world has finally lost touch with reality….
Their new global slogan — ‘The Coke Side of Life’ — seems to have been created haphazardly due to Pepsi gaining ground on marketshare.
After being exp…
