Bio: Scott Baradell
Scott, an accomplished corporate brand strategist and communicator who has been the senior corporate communications executive for two Fortune 1000 companies, leads the Idea Grove, a Dallas public relations agency. He writes the popular Media Orchard blog.
Most recently, Scott served from 2001 to 2004 as vice president of corporate communications for Belo Corp. (NYSE:BLC), a diversified media company with revenues of more than $1.5 billion. Prior to Belo, Scott served as vice president of corporate communications for PageNet, a wireless communications company with 1999 revenues of $1 billion. Scott also co-founded Brightpod, a venture-funded technology consulting company acquired by InPhonic (NASD: INPC) in 2001. During his 17-year career, Scott has gained broad-ranging industry experience encompassing financial services, travel and health care.
In addition to his executive management skills, Scott, a former senior reporter for the Dallas Times Herald, is a distinguished writer. His writing has earned awards from the International Association of Business Communicators, Texas Public Relations Association, and Associated Press Managing Editors of Texas, among other organizations. Scott has an MBA from Southern Methodist University and a Bachelor of Arts from the University of Virginia. He maintains an APR designation from the Public Relations Society of America.
Posts by Scott Baradell:
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Simple Steps for Adding Multimedia to Your PR Program,
20 Nov 2007 in Featured Posts
As a PR person, you know it’s time to focus on multimedia when daily newspapers start posting Hollywood-style trailers on YouTube to attract readers. This two-minute promo for the Dallas Morning News series “Unequal Justice” is extremely well-made,…
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Eight Warning Signs That a Reporter Plans to Flip the Script on Your CEO,
05 Sep 2007 in Featured Posts
I love journalists. Hell, I used to be a pretty good newspaper man myself. But let’s be real: Reporters are known to occasionally flip the script on their subjects.
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I love journalists. Hell, I used to be a pretty good newspaper man myself… -
Blogging and Your Marketing Program: A Nice Addition… or a Necessary One?,
25 Jun 2007 in Featured Posts
Here and elsewhere, you’ve read posts from various blog consultants trying to drag you into the social-media swimming pool. If you’re like most companies, however, you’re kicking and screaming all the way — clutching the patio umbrella with both…
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Eight Telltale Signs That Your Press Release Is Bullshit,
25 Apr 2007 in Featured Posts
Most working journalists have to deal with hundreds, if not thousands, of press releases that cross the transom every year. That’s more than they’re going to read, of course. And of the ones they “read,” all but a few are destined to receive a half…
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Seven Secrets to Being as Happy as a Hairdresser,
18 Apr 2007 in Featured Posts
It might surprise you to know that, of all the workers in the world, hairdressers are the happiest. Hairdressers are happier than lawyers, doctors, accountants — and marketers. “How come?” you ask. “What do they know that I don’t?”
I don’t cut ha…
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Have You Scheduled Your Goofing-Off Time Today?,
06 Nov 2006 in Featured Posts
I goof off almost every day. In fact, when I’m very busy, as I have been lately, I work very hard to incorporate some goofing-off time in my schedule….
Usually it’s just a few minutes here and there, between projects or during a fit of writer’s b…
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101 Ways To Brew Up a Great Idea,
13 Sep 2006 in Advertising& Customer Relationships& Featured Posts& Public Relations
In the world of promotions, you know you’ve come up with some good chachka if the client prospect you ship it to keeps it for the next seven years….
Back in 1999, when I was VP of corporate communications for a company called PageNet, I was sent …
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Why Face-to-Face Communication is Best,
23 Jun 2006 in Blogging& Customer Relationships& Featured Posts& General Management& Public Relations
Emotional detachment makes people cruel. It’s easy to turn people into caricatures when you don’t really know or care about them….
Take Britney Spears. She’s been lampooned by the tabloids, chased down by the paparazzi, and had fingers wagged at …
