Bio: Sara Holoubek
www.saraholoubek.com
Sara Holoubek is a free agent consultant, advising growth firms and investors in the interactive technology and advertising sector. Ms. Holoubek is also the contributing editor of the DM News' SearchBuzz newsletter, and a regular author of the DM News Optimized column.
In 2008 Ms. Holoubek was elected to the Search Engine Marketing Professionals Organization (SEMPO) board of directors for a third term. During this time she also co-founded the SEMPO NY Working Group.
From 2003-2005, Ms. Holoubek served as iCrossing's Chief Strategy Officer, building the firm's New York office and repositioning the iCrossing brand as it raised an early VC round of $13 million. Prior to this experience, Ms. Holoubek held posts in client strategy with interactive agencies Organic and Blue Dingo. Her vertical expertise covers over 10 sectors and includes work with Levi Strauss & Co, Bloomingdales, LexisNexis, Texas Instruments, Colgate-Palmolive, Century 21 Real Estate, Martha Stewart Omnimedia, as well as firms within the WPP family and the Aegis Group family.
Ms. Holoubek has contributed to and/or been quoted in publications such as Adweek, DM News, Mediapost's Search Insider, WSJ.com, The Madison Avenue Journal, ClickZ and Internet Retailer. She also serves as a frequent guest lecturer at venues such as SMX, Search Engine Strategies, OMMA, the DMA, Harvard, NYU and Baruch College.
Ms. Holoubek also brings an international perspective to her work, having lived and worked in Latin America and Europe , and is fluent in Spanish and French and conversant in Portuguese. She holds a B.A. from the University of Iowa and an M.B.A. from HEC in France. She resides in New York City with her husband, baritone Claudio Mascarenhas.
Posts by Sara Holoubek:
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United Shares Plunge On… Bad SEO?,
10 Sep 2008 in Featured Posts
If you have every questioned the power of Google, consider this: United Airlines lost 76% of its value the other day due to the supposed re-posting (or careless reading) of a six-year-old Chicago Tribune article about the firm’s 2002 bankruptcy…
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The Marketing of Motherhood,
27 Aug 2007 in Featured Posts
Mom. It’s one of the first words any of us learns. The concept is universal; motherhood precedes every living being on this planet. So who, I ask, decided that motherhood should suddenly become fashionable? Or that it was at one time unfashionable?…
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Taking a Second Life Census,
05 Apr 2007 in Featured Posts
Is it 5.2 million or 500,000? How many inhabitants really “live” in Second Life? For that matter, what constitutes “living?” And who really cares? My guess is that the inhabitants don’t care too much. But the marketers do.
Of course it is the marke…
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Election 2008 Fatigue (Yes, Already),
19 Feb 2007 in Featured Posts
It’s Presidents’ Day, an appropriate time to provide commentary on the presidential hopefuls’ interactive strategies. For the first time in history, a presidential hopeful’s Web site has become the most critical communications vehicle, equivalent to…
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Burma-Shave: The Social Media Classic,
24 Jan 2007 in Featured Posts
A few days ago I was thinking about some of the 20th century’s greatest advertising campaigns, trying to imagine what they would look like if launched in 2007. What would the Marlboro Man’s MySpace page look like? And how many friends would he have?…
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ZUM Soap, and Reconsidering Consumer Involvement,
14 Dec 2006 in Featured Posts
A recent NY Times article on ZUM soap gave me cause to reconsider the consumer involvement theory as well as the many matrices that determine when to apply emotional or rational messaging….
Soap. Yes, soap. Something we all use every day. And som…
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Deep Thoughts On Deep Tagging,
09 Nov 2006 in Featured Posts
Deep-tagging video has me very excited. Let’s start at the beginning….
This year, 2006, is the year that video found success online. The majority of households have the bandwidth to experience a smooth ride, and we have collectively observed that…
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Objectives. Strategy. Tactics. (In that order.),
23 Oct 2006 in Featured Posts
“Don’t think I’m stupid, but I’m writing that down,” said my client….
Stupid? I should think not, dear client! I wish this light bulb would go on more often. This is particularly true for early-stage firms where every day is a cacophony of tacti…
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Nothing to Wear to the Party,
02 Oct 2006 in Featured Posts
Last week, I realized that my client was in serious logo trouble….
Not that there was anything wrong with the current; he simply didn’t like it. Since his firm was young, and I was new to the situation, I entertained some of his questions.
“Chang… -
When Digital Met Traditional,
19 Sep 2006 in 1
A week or so ago, the head of a boutique traditional agency called me in for a quick digital primer….
They were heading off to a big pitch, and needed to know their clicks from their spiders, their banners from their rich media and so on.
Enter S…
