Bio: Sam Fiorella
Chief CX Strategist, Sensei Inc.
Sam Fiorella is credited with over 2,000 interactive campaigns, including B2B enterprise marketing strategies for such businesses as AXA Equitable, Kraft, AOL, Hitachi, Baldwin & Lyon's Insurance, Duetche Bank and Cbyeond Telecommunications. He was recently named one of the "Top 100 Social Media Influencers" by Social Tech Review and "Top 35 Social Media Connectors" by Business2Community.
Posts by Sam Fiorella:
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B2B Must Transform to C2C (Customer to Customer),
24 Oct 2012 in Customer Behavior& Customer Relationships& Featured Posts& General Management& Marketing& Marketing Thought Leadership
We make choices every day that affect the success of our marketing. But how many of those choices inadvertently take us further from the customer rather than closer?
Many of us make choices to embrace new technologies or communication channels tha…
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Want to Engage B2B Buyers? Shift Your Focus From Customer Acquisition to Customer Development,
02 Oct 2012 in Customer Behavior& Customer Relationships& Featured Posts& General Management& Headline& Marketing
B2B customers have become more independent buyers in the procurement process as a result of their increasing access to information, research, and peer-recommendations. In fact, this modern buyer is something of an enigma to B2B vendors.
Tradition…
