We make choices every day that affect the success of our marketing. But how many of those choices inadvertently take us further from the customer rather than closer?
Many of us make choices to embrace new technologies or communication channels tha…
B2B customers have become more independent buyers in the procurement process as a result of their increasing access to information, research, and peer-recommendations. In fact, this modern buyer is something of an enigma to B2B vendors.
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