Bio: Roy Young
Roy is President of MarketingProfs, the publishing enterprise devoted to keeping marketers effective and current. He oversees several business units, including the Corporate Services division that licenses content and creates custom products and services for corporate intranets, channel partners and other communications media.
His book, Marketing Champions, co-authored with MarketingProfs' CEO and USC Professor, Allen Weiss, and USC Professor David Stewart, was published by John Wiley in September 2006. (Read a description of the book on Amazon.) The book provides practical advice for increasing marketing's power, influence and business impact inside all types of organizations.
Roy has held high-level marketing and consulting positions with such companies as Time Inc. and Yankelovich & Partners. He was also an executive search consultant specializing in placing marketing executives. He has lectured in marketing at UCLA and USC and holds an MBA in Marketing from the Stern School at NYU.
Posts by Roy Young:
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Clean Up Your Language,
23 May 2006 in Featured Posts& Marketing Strategy
Marketers speak a language that is neither consistent nor relevant to other managers….
So it’s no wonder that marketing is misunderstood and underappreciated in most organizations. Let’s address consistency now; relevancy is for another time.
Con… -
7 Ways to Blog: Which Type Are You?,
22 May 2006 in Blogging& Content& Featured Posts& Marketing Strategy
Knowing your blogger type and what type of blogs your company uses for marketing will go a long way…
…to understanding the value marketing can contribute by using blogs.
In his new book titled Blog Marketing, Jeremy Wright identifies seven type… -
What Scares Your CEO?,
08 May 2006 in Featured Posts& General Management& Marketing Strategy
The only thing we have to fear is not fear itself. In fact, fear may be very useful for marketers who need to shake up their CEOs….
Best Buy’s CEO Brad Anderson recognizes that fear is a strong motivator of management. Outside his office, you’ll…
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Why Is This Night Different?,
13 Apr 2006 in Customer Relationships& Featured Posts& General Management& Marketing Strategy
That’s the question asked Wednesday night during Passover Seders attended by Jews and many non-Jews around the world. For marketers…
it’s the question that keeps us up at night. Whether others in our organizations understand it or not, it’s the k…
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Are You A Liar?,
03 Apr 2006 in Featured Posts
Seth Godin says so. At least so says the title of his latest book, All Marketers Are Liars. However, once you start reading the book, it’s clear that what Seth means is…
…that All Marketers Are Storytellers. He even admitted it at a recent IIR…
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Women Excel In Marketing,
28 Mar 2006 in Featured Posts
There are more and more women in marketing. But why? Simple: they are good at it. Of course, many of the more skeptical may say it’s because “they can.” They say the field is more open to women, unlike engineering and finance.
A convincing case i…
