Bio: Roy Young
Roy is President of MarketingProfs, the publishing enterprise devoted to keeping marketers effective and current. He oversees several business units, including the Corporate Services division that licenses content and creates custom products and services for corporate intranets, channel partners and other communications media.
His book, Marketing Champions, co-authored with MarketingProfs' CEO and USC Professor, Allen Weiss, and USC Professor David Stewart, was published by John Wiley in September 2006. (Read a description of the book on Amazon.) The book provides practical advice for increasing marketing's power, influence and business impact inside all types of organizations.
Roy has held high-level marketing and consulting positions with such companies as Time Inc. and Yankelovich & Partners. He was also an executive search consultant specializing in placing marketing executives. He has lectured in marketing at UCLA and USC and holds an MBA in Marketing from the Stern School at NYU.
Posts by Roy Young:
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When Our Customers Have 9-Second Attention Spans,
08 Mar 2012 in Customer Relationships& Featured Posts& General Management& Marketing& Marketing Thought Leadership& Strategy and Tactics
Imagine my thrill when I received an unexpected box from the US Postal Service—only to open it and find another box, with beautiful blue color surrounding the word FASCINATE and the words “Open Here to Persuade and Captivate” right near the…
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Do You Know the Secret of World-Class Sales Organizations?,
20 Jul 2010 in Featured Posts& General Management& Headline& Marketing Leadership& Marketing Thought Leadership
Want to know the secret of world-class sales organizations? A new study finds the key is executive leaders are actively engaged in Sales.
The study by Miller Heiman, with key findings reported in MarketingProfs , reinforces the wisdom that lea…
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Marketers Are Publishers Now. So What Do We Call Marketing?,
08 Jul 2010 in 1& Blogging& Branding& Content& Content Marketing& Featured Posts& General Management& Headline& Marketing Leadership& Marketing Strategy& Marketing Thought Leadership
We need a name! I have heard “Brand Journalism.” I have heard “Custom Media.” And I have heard “Content Marketing.” Whether it’s B2B or B2C, Lead Generation or Brand Awareness, tactics that use content to engage prospects and customers is nothing…
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Why Are You Doing What You’re Doing?,
15 Jun 2010 in Featured Posts& Headline& Marketer& Marketing& Marketing Leadership
You want to do it all. You want to have impact. And you want to grow your stature. You want a raise.
You think you have to do everything. Integrate social media. Drive Web traffic. Optimize spend on paid search. Launch a video st…
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Marketers Expecting Cuts During Economic Crisis,
16 Oct 2008 in Featured Posts
A survey of 600+ MarketingProfs members conducted this past week reveals that the majority of marketers have already started adjusting plans and budgets for 2009 as a result of the financial crisis….
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Is A/B Testing Online on the Rise?,
28 Feb 2008 in Featured Posts
I just returned from the Online Marketing Summit in San Diego where, among the many sessions, I found myself in a room of over 80 marketers who claimed to be A/B testers. I could believe it if it were a direct marketing conference, but an online…
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ad:tech New York Day 3: User-Generated Content and the Hollywood Writers Strike,
09 Nov 2007 in Featured Posts
I am heading back to Los Angeles after attending ad:tech in New York (with a record 13,000 attendees), thinking about how we may be experiencing a significant moment in the growth of user-generated content as the professional writers in Hollywood…
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ad:tech New York, Day 2: Using Social Networks to Make Money,
08 Nov 2007 in Featured Posts
Yes, social networks are cool and great fun. But how can we marketers use them to drive business?
This was the challenge posed to a dynamic panel of representatives from MySpace, YouTube, Digitas and Coke, and wow did they deliver. A skeptic up unt…
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ad:tech New York: Building Brands via Social Networking… Politely,
07 Nov 2007 in Featured Posts
Big news came from Chief Executive Mark Zuckerberg announcing Facebook Ads — an ad system for businesses to present Facebook users with targeted ads in a social context, that encourages customers to share marketing messages with friends.
Zuckerber…
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MarketingProfs Conference Coverage: Amazing Attendees,
03 Oct 2007 in Featured Posts
It was a thrill to be among 270 business-to-business marketers for two days of learning and inspiration at the first ever MarketingProfs conference. I knew for several months that we had an excellent program with high quality speakers covering the…
